Director of Content- Health & Wellness

Responsibilities

• Translate the VP of Brand's brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community
• Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value
• Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale
• Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content
• Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice
• Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority
• Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence
• Develop ingredient storytelling and clinical narrative content that supports the brand's clinically proven positioning
• Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates
• Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight
• Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager
• Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development
• Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms
• Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing
• Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection
• Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026
• Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration
• Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence
• Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance
• Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

Requirements

• 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables
• Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution
• Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook
• Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows
• Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred
• Strong understanding of FTC compliance for supplement, health, or wellness content
• Experience partnering with creative, copy, and influencer functions in a high-velocity content environment
• Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
• Hands-on content builder who can both produce content and elevate the work of others
• Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook
• Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis
• Cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions
• Thrives in a fast-moving, remote-first environment with a lean leadership structure