Director of Consumer Insights, Home & Outdoor

About the role

The Director of Consumer Insights, Home & Outdoor will be a trusted advisor and business partner to brand marketing teams. They will lead an insights team and develop the best global practices related to brand foundations, consumer journeys, communication benchmarking, brand health tracking, and marketing excellence training.

Responsibilities

• Lead a team of insights professionals responsible for designing and executing primary research in conjunction with external partners, synthesizing and reporting key research findings, and making recommendations to support business strategies and decision making that drive brand growth.
• Embed deeply within Home & Outdoor brands (OXO, Osprey, and Hydro Flask) to understand stakeholder research needs, becoming a category and consumer 'expert' across these brands.
• Ensure consumers are at the heart of everything we do. Help infuse consumer-obsessed culture and champion the external view across our businesses.
• Create a learning/research plan that identifies and addresses key knowledge gaps and business opportunities, ensuring the research plan and budget align to key priorities across brand strategy, innovation, and communications.
• Develop, execute, and deliver custom research studies (qualitative and quantitative), including developing research objectives, designing research, selecting research partners, analyzing results, making recommendations, and presenting results.
• Assist in developing a comprehensive understanding of the business environment, including competitive brands and products, macroeconomic, social, and demographic factors, and trends.
• Contribute to monitoring of brand health and performance, connecting the dots across multiple sources of data and information to generate insight and make meaningful recommendations that drive competitive advantage and growth.
• Collaborate with analytics team on measurement findings and indicated actions.

Requirements

To be successful in this role, candidates must have:

• A strong passion and empathy for consumers.
• Strategic and analytical thinking.
• A bias for action, driving strategic outcomes through influence, collaboration, and organizational savviness.
• Experience with multiple types of projects, including positioning, brand architecture, creative/messaging development and evaluation, innovation ideation, development, and evaluation, claims testing, segmentation, omni-channel consumer journey’s, path to purchase, brand health tracking, etc.

Qualifications

• Bachelor's Degree
• 10+ years of professional experience with relevant consumer insight background
• Authorized to work in the United States on a full-time basis

Skills

• Vendor-side and moderation experience
• Experience in CPG and durable goods
• Experience in the outdoor industry/category

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Education Assistance