Director of Communications and Marketing

Responsibilities

• Develop and execute a comprehensive communications and branding strategy that ensures consistent, compelling messaging across all channels.
• Serve as a member of the leadership team, advising senior staff on communications strategy, positioning, and public engagement.
• Partner with development staff to support fundraising initiatives, campaigns, and donor communications.
• Supervise the Communications and Digital Marketing Specialist, providing direction, feedback, and professional development support.
• Manage external vendors, consultants, and creative partners as needed.
• Oversee and execute the creation and production of all communications materials, including print and digital publications, marketing collateral, and event-related content.
• Ensure consistency in voice, messaging, and visual identity across all platforms.
• Lead planning, writing, editing, and production of regular publications, including The Sycamore.
• Direct strategy and execution for digital communications, including website, email marketing, and social media platforms (Facebook, Instagram, LinkedIn).
• Manage the editorial calendar and communications timeline to ensure timely and coordinated outreach.
• Ensure the website remains current, engaging, and reflective of organizational priorities, working with external consultants as needed.
• Serve as the primary media contact and institutional spokesperson.
• Build and maintain relationships with local, regional, and relevant media outlets to increase visibility and coverage.
• Establish metrics and evaluate the effectiveness of communications and marketing efforts.
• Use data and insights to refine strategies and improve audience engagement.
• Oversee communications-related platforms and tools, including CRM and email marketing systems.
• Serve as liaison to external IT vendors to support organizational technology needs.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field; equivalent experience considered.
• 5–8+ years of relevant professional experience, preferably in a nonprofit or mission-driven organization.
• Demonstrated experience leading communications strategy and managing projects.
• Exceptional writing, editing, and verbal communication skills, including public speaking experience.
• Strong digital proficiency, including website management, email marketing, and social media platforms.
• Experience with communications and design tools such as Adobe Creative Suite, Canva, and CRM systems (e.g., Bloomerang) preferred.
• Highly organized with strong attention to detail and the ability to manage multiple priorities effectively.
• Collaborative, relationship-oriented work style with the ability to build partnerships internally and externally.
• Commitment to land conservation and environmental stewardship; familiarity with the region and constituency a plus.

Compensation and Benefits

Salary is commensurate with experience. Willistown Conservation Trust offers a comprehensive benefits package, including health insurance, retirement plan, paid holidays, and vacation time. Willistown Conservation Trust is a non-smoking, dog-friendly workplace.

As a small nonprofit organization, staff work collaboratively across departments, and this role may occasionally involve light physical work outdoors.

Willistown Conservation Trust is committed to fostering a diverse and inclusive workplace. We are proud to be an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.