Director of Communications and Marketing

We need to output only HTML fragment, with sections for headings as per rules. Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. Must include sections only when posting has real specific content. We have content: About The Job (description), Primary Responsibilities (list), Qualifications (Required and Preferred), Additional Requirements (some like driver license, etc.), Pay And Benefits (salary range, benefits list). Also maybe "About The Department" but not required heading; could be part of About the role? Probably we can include as part of About the role. We must not include boilerplate like EEO, application instructions, etc. Remove cookie/navigation/legal/EEO etc. Also remove "How To Apply", "Employment Requirements", "About University Of Minnesota". Also remove duplicated lines. We need to preserve all substantive information. So we need to include: - About the role: description from "About The Job" paragraph(s). Also maybe "About The Department" could be included but not required; but it's substantive about department. Could be part of About the role. We'll include a paragraph summarizing that. - Responsibilities: list from Primary Responsibilities (multiple bullet points). We'll create

• for each duty. - Requirements: maybe combine Required Qualifications and Additional Requirements? The rules: Use headings like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Qualifications (Required and Preferred). We could put Required Qualifications under Requirements heading? But better to follow typical: Qualifications heading for both required and preferred. However we have separate headings: Qualifications (maybe include both required and preferred). The instructions: Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have both Requirements and Qualifications sections if content exists. We have Required Qualifications and Preferred Qualifications. Could split: Requirements = Required Qualifications; Qualifications = Preferred Qualifications? Or we could combine all under Qualifications. But we need to follow instruction: include a section ONLY when posting has real specific content. We have content for both required and preferred. Could make two sections: Requirements (required) and Qualifications (preferred). That seems reasonable. - Skills: maybe we can extract from qualifications: "Proficient in print, digital and web, social and video media strategy and execution", "Strong understanding of brand and reputation management", "Excellent writing, editing and communication skills", "Demonstrated success in developing strategic communications plans, executing integrated strategies and project management", "A self-starter who is highly productive, nimble and comfortable working in a fast-paced, evolving and multifaceted communications environment", "Three years’ experience recruiting, developing and managing a comprehensive team of communication professionals", "Public relations or public affairs work experience". Also preferred includes "Advanced degree", "collaborative leadership style", etc. Could put skills under Skills heading. But we already have Qualifications. Might be redundant. The instruction says prefer a few substantive sections over many thin ones. So maybe we combine Required and Preferred under Qualifications, and not have separate Skills. But we need to follow the example headings list; they are suggestions, not mandatory. We can choose which sections to include. So we could have: About the role, Responsibilities, Qualifications, Benefits, Pay. That covers all. Schedule not present (no specific schedule info besides full time). Could omit Schedule. Benefits we have list. Pay we have salary range. Thus sections: About the role (h3), Responsibilities (h3), Qualifications (h3), Benefits (h3), Pay (h3). Ensure we don't repeat job title. We need to preserve all substantive information: include details like location, flex work options, salary range, etc. Location could go in About the role paragraph. Also mention employee group, full time, regular, office location, flex work options. Also mention apply by date? That's application instruction; we should remove per rules: remove application instructions. So drop "Apply by: October 1, 2026". Also drop Job code, employee group? Those are minor metadata; we can fold into short p or drop. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." So we could include a short p with metadata like Job code, employee group, FTE, etc. But maybe better to drop them as they are minor. However we need to preserve ALL substantive information; is job code substantive? Probably not essential. The instruction says we can drop minor metadata. So we can drop job code, employee group, etc. But we should keep location, salary range, full-time, regular, flex work options. Those are substantive. Thus About the role paragraph: include description of role, mission, location, flex work options, full-time regular, etc. Responsibilities: list each bullet from Primary Responsibilities. Need to capture all bullet points. Let's extract them: From Primary Responsibilities section: - Lead the design and implementation of objectives-driven and audience-focused communications and marketing plans that clearly communicate Extension’s public impact and build trust with Extension’s internal and external stakeholders. - Serve as the primary communications advisor to the Dean and senior leadership team, including providing counsel on key initiatives, institutional priorities, public positioning and issues/crisis management; prepare talking points, presentations or other materials to support leaders; provide media coaching; among other support. - Develop clear and compelling messaging that articulates Extension’s mission, vision and impact. - Work to instill consistency and compliance with branding, accessibility policies and civil rights laws across all Extension-owned communication channels. - Provide expert counsel to Extension faculty, educators and staff on the most effective and efficient methods of achieving their internal and external communications and marketing goals. - Ensure that department and unit communications needs are being met in close collaboration with Extension Learning Technologies. - Measure the success and impact of communications activities across print, digital and social media channels utilizing methods based on current industry standards and best practices. - Develop and manage Extension’s communications and marketing budget, resource allocation, staffing plans and vendor relationships. - Build and maintain relationships with professional colleagues in Extension systems and/or higher education institutions nationally, monitor trends and incorporate knowledge from these relationships into Extension strategy considerations. - Maintain and enhance Extension’s reputation for public value – 35% (actually this is a heading under Responsibilities? Actually the responsibilities are grouped: Strategic Leadership... 30%; Maintain and enhance Extension’s reputation for public value – 35%; Team leadership and University Collaboration – 35%. So we need to include those subheadings? The instruction: use

  for section headings (e.g. About the role, Responsibilities, Requirements...). Within Responsibilities we can have paragraphs and lists; we could keep the subheadings as plain text or maybe as . But we should not create extra headings unless they match the list. Safer to keep them as part of the list items or as plain text paragraphs. We'll just include the bullet points under each subheading as separate list items, maybe preceded by a short paragraph indicating the percentage. But we must not invent filler. We'll keep the subheadings as part of the list items: e.g., "

  Maintain and enhance Extension’s reputation for public value (35%): ..." then list the bullet points under that. Let's extract the bullet points under each subheading: Under "Maintain and enhance Extension’s reputation for public value – 35%": - Collaboratively develop and communicate clear communications and marketing priorities and messages that align with Extension and University strategic plans. - Continuously monitor and adapt Extension’s audience-focused content strategy for digital and print channels, including websites, social media, earned media, owned media and video. - Serve as Extension’s public relations officer, coordinating institutional messages and responses with other University departments and colleges, consulting with topical experts and colleagues in Extension and providing media coaching as needed. - Manage crisis communications in collaboration with Extension leadership and University of Minnesota/external partner colleagues. - Monitor and nimbly adapt to AI and other emerging technologies and trends; help lead policy development that encourages innovation while balancing ethics and other concerns. - Develop and deliver systems and training that allow non-communications professionals to effectively share information about Extension and its value. - Maintain the integrity of the University of Minnesota Extension brand and develop tools and policies that encourage and reward brand compliance. - Lead the development of collateral and messaging that communicate strategic priorities and key initiatives, and support major events including the Minnesota State Fair and Farmfest, as well as government and industry relations and philanthropy. - Develop and maintain high-quality and engaging impact and compliance reporting for partners and funders about Extension’s educational programs. Under "Team leadership and University Collaboration – 35%": - Lead, mentor and manage Extension communications team members (including 19 current staff members and student employees), fostering a collaborative culture of high quality and competency, innovation, responsiveness, professional growth and continuous improvement. - Oversee the strategy and cadence of internal communications to Extension faculty, educators and regional and county staff to advance organizational awareness, foster engagement and ensure alignment with strategic priorities. - Oversee day-to-day team operations and lead editorial planning and coordination across a decentralized statewide system. (Actually original: "Oversee day-to-day team operations and lead editorial planning and coordination across a decentralized statewide system.") - Advocate for best practices and innovation in communications and marketing across Extension. - Engage and collaborate with key University partners, including University Marketing Communications – to which this role has a dotted-line reporting relationship – Government Relations, University of Minnesota Foundation, among others to ensure alignment with and amplification of broader University goals and initiatives. - Collaborate with and provide assistance to communication professionals throughout the University of Minnesota to promote consistent, effective communications that enhance Extension’s brand and image. Also earlier under Strategic Leadership, Planning and Executive Communications and Marketing Strategies – 30% we had bullet points: - Lead the design and implementation of objectives-driven and audience-focused communications and marketing plans that clearly communicate Extension’s public impact and build trust with Extension’s internal and external stakeholders. - Serve as the primary communications advisor to the Dean and senior leadership team, including providing counsel on key initiatives, institutional priorities, public positioning and issues/crisis management; prepare talking points, presentations or other materials to support leaders; provide media coaching; among other support. - Develop clear and compelling messaging that articulates Extension’s mission, vision and impact. - Work to instill consistency and compliance with branding, accessibility policies and civil rights laws across all Extension-owned communication channels. - Provide expert counsel to Extension faculty, educators and staff on the most effective and efficient methods of achieving their internal and external communications and marketing goals. - Ensure that department and unit communications needs are being met in close collaboration with Extension Learning Technologies. - Measure the success and impact of communications activities across print, digital and social media channels utilizing methods based on current industry standards and best practices. - Develop and manage Extension’s communications and marketing budget, resource allocation, staffing plans and vendor relationships. - Build and maintain relationships with professional colleagues in Extension systems and/or higher education institutions nationally, monitor trends and incorporate knowledge from these relationships into Extension strategy considerations. We'll combine all these bullet points under Responsibilities, maybe grouped by subheadings as

  with then

  . But we can just flatten all bullet points into a single list; but we risk losing the subheading context. However the instruction says preserve ALL substantive information; the subheadings are substantive (they indicate percentage allocation). So we should keep them. We can represent each subheading as a

  ... (30%)

  followed by a
  of its bullets. That seems acceptable. Now Qualifications: we have Required Qualifications and Preferred Qualifications. We'll make a

  Qualifications

  and inside we can have two subsections: Required and Preferred as

  Required:

  ... and similarly for Preferred. We need to include all bullet points. Required Qualifications list: - Bachelor’s degree in a communications or related field - Twelve years of progressive responsibility in communications, marketing or related field - Management experience with complex and decentralized teams - Proficient