Director of Communications and Marketing

About the role

The Director of Communications and Marketing for the College of Education, Health, and Society is responsible for developing integrated, comprehensive and omni-channel marketing communications plans designed to help the College reach its enrollment goals and build its reputation both regionally and nationally.

Responsibilities

• Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation building for the College of Education, Health, and Society.
• Create and strategically execute marketing and communications plans to raise the College of Education, Health, and Society’s public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
• Work closely with the media relations lead to stimulate and coordinate media interest in the college through press releases, responses to media requests, and targeted outreach to key media contacts.
• Manage vendors and freelancers that support marketing and communications for EHS (video, graphic design, PR, etc.).
• Develop strategies for digital marketing.
• Ensure that communication industry best practices are followed and monitor campus communication for internal and external responses and/or legal concerns.
• Work with colleagues across the university to advance university-wide communication and enrollment management strategies.
• Serve as a liaison between University Communications and Marketing and the College of Education, Health, and Society, developing and assessing measurable goals and objectives that advance both Miami and the College of Education, Health and Society.
• Represent EHS through participation in regular meetings of university-wide communicators (remotely or in person).
• Collaborate with university-wide colleagues on special projects.
• Other duties as assigned.

Requirements

Minimum Qualifications:

• Bachelor’s Degree
• At least seven (7) years of progressively responsible experience in professional communications, marketing, journalism, or relevant field, including leadership or supervisory experience

Preferred Qualifications:

• MA/MS/MBA degree in business, communications, marketing, journalism or related field
• At least five years of managerial/director experience in public relations, marketing or communications

Additional Position Information:

• Required Application Documents: Current resume, cover letter, and a writing sample.

Qualifications

Excellent communication skills, both oral and written.Ability to communicate complex and strategic ideas clearly and effectively to varied audiences, teams, institutional leaders, and external partners.Strong organizational and project management skills, including the ability to oversee complex, high-impact initiatives, set strategic priorities, and manage multiple projects across teams or divisions.Demonstrated leadership and management skills, including the ability to mentor staff, build high-performing teams, and foster a collaborative and inclusive work culture.Strong interpersonal and relationship management skills with the ability to align stakeholders around shared goals and institutional priorities.Strong analytical and strategic thinking skills with the ability to make sound decisions and implement solutions that drive results.Ability to develop powerful messages for a wide range of audiences on diverse topicsConceptual graphic design skills.Experience developing marketing or communications campaigns.

Benefits

Benefit Eligible Yes

Pay

Position Salary Minimum $75,000 Position Salary Maximum $80,000 Salary will be commensurate with the level of the position, education, and experience.

Schedule

Scheduled Weekly Hours 40