DIRECTOR OF COMMUNICATIONS AND MARKETING - 79020

Key Responsibilities

• Manage agency communications and public information to maintain a cohesive, transparent voice that reflects the agency's mission.
• Key responsibilities include 35 weekly blog posts, social media management, weekly newsletters, e-blasts, news releases, Executive Director presentations, daily media monitoring, public information responses, audience database management, and media and event communications.

Branding and Integrated Marketing

• Develop and manage the agency brand to ensure a consistent, mission-driven identity.
• Oversee content, updates, and improvements for five agency websites; train staff on the Content Management System and approve website content;
• Develop agency collateral through writing, design, or vendor management in collaboration with program directors;
• Maintain the brand toolkit;
• Oversee video production and distribution.

Minimum Qualifications

• A Bachelors Degree and three years professional experience in communications and marketing or related field is required.
• Knowledge, Skills, And Competencies Required:
• Specialty License Plate Marketing. Manage marketing to increase public awareness, encourage promotion by grantees and partners, and grow sales.
• Develop marketing campaigns, promotional toolkits, and collaborations with the Tennessee Department of Revenue and other specialty plate beneficiary organizations.
• Public Information Officer. Serve as the primary contact for media inquiries and public records requests.
• Represent the Commission at local, state, regional, and national meetings as requested.
• Collaborate with the Commission team to develop and implement strategies that cultivate the arts for all Tennesseans.
• Provide communications, marketing, and branding guidance to management and staff.
• Prepare records and reports.
• In-depth experience with WordPress, Adobe Creative Suite including InDesign, Photoshop and Illustrator or other graphic design software
• Knowledge of various social media platforms.
• Demonstrated ability to work independently, manage multiple priorities and collaborative initiatives, and carry projects through to successful completion.
• Highly organized and detail oriented required.
• Exceptional oral and written communication skills. Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Pursuant to the State of Tennessee's Workplace Discrimination and Harassment policy

• The State is firmly committed to the principle of fair and equal employment opportunities for its citizens and strives to protect the rights and opportunities of all people to seek, obtain, and hold employment without being subjected to illegal discrimination and harassment in the workplace.
• The State's policy is to provide an environment free of discrimination and harassment of an individual because of that person's race, color, national origin, age (40 and over), sex, pregnancy, religion, creed, disability, veteran's status or any other category protected by state and/or federal civil rights laws.