Director of Client Enrollment, Alpha - $200,000/year USD

About the role

Alpha is a private K‑12 school network where students spend about two hours a day on academics and the rest building real‑world skills, resulting in 2.4‑2.6 times the academic growth of traditional school students (Forbes). The model succeeds only when families genuinely want it, and you will own one campus’s admissions process from first inquiry through the first day of school. Parents pay a premium, do their own research, and ask hard questions about rigor and expectations within the first ten minutes. You will be the family’s sole point of contact, guiding them through fit conversations, campus tours, shadow days, and decision conversations, while managing 20+ active families at various stages.

Responsibilities

• Own the enrollment journey for every prospective family, from first inquiry through onboarding, running a real needs assessment before presenting anything.
• Carry 20 or more active families at once, answering every inquiry promptly (within four hours) and reviewing applications daily.
• Lead campus tours, open houses, info sessions, and shadow days that show families exactly who this is and is not for.
• Form the admit or decline recommendation and deliver the decision to the family yourself, in person and in your own words.
• Keep HubSpot and the student information system (SIS) current after every interaction, using AI tools like ChatGPT or Claude for prep and summaries, and report pipeline health to leadership weekly.
• Answer every inquiry within four hours, walk skeptical parents through the afternoon block, run shadow days, log all interactions in HubSpot, and call families when a different setting would better serve their child.
• Enroll the right families at one campus and make even the declines feel like good service.

Requirements

Basic requirements:

• 3+ years in a client‑facing role where an individual or family was the buyer at $25,000+ per client, or $2,000+ per month (direct B2C/D2C only; B2