Director of Client Enrollment, Alpha - $200,000/year USD

About the role

Alpha School is a private K‑12 network where students achieve 2.4‑2.6 times the academic growth of traditional schools while spending only about two hours a day on academics and the rest building real‑world skills. Families pay a premium and expect rigor; the admissions process must ensure a genuine fit. As the Director of Client Enrollment you will own the end‑to‑end enrollment journey for one campus, from first inquiry through onboarding, managing 20+ active families, conducting tours, shadow days, fit conversations, and delivering admit or decline decisions in person. You will keep HubSpot and the SIS current, use AI tools for prep, and report pipeline health weekly.

Responsibilities

• Own the enrollment journey for every prospective family, from first inquiry through onboarding, running a real needs assessment before presenting anything.
• Carry 20 or more active families at different stages simultaneously, answering every inquiry promptly and reviewing applications daily.
• Lead campus tours, open houses, info sessions, and shadow days that show families exactly who the program is and is not for.
• Form the admit or decline recommendation and deliver the decision to the family yourself, in person, in your own words.
• Keep HubSpot and the student information system (SIS) current after every interaction, using AI tools like ChatGPT or Claude for prep and summaries, and report pipeline health to leadership weekly.

Requirements

• 3+ years in a client‑facing role where an individual or family was the buyer at $25,000+ per client, or $2,000+ per month (direct B2C/D2C only; B2B/enterprise sales not applicable).
• Personally owned a client, admissions, or enrollment journey from first inquiry through the commitment decision.
• Managed 7+ client relationships at once in a CRM, database, or tracking system.
• Have told a prospective client not to buy, enroll, or join because it was not the right fit.
• Used AI tools in a client‑facing workflow.
• Communicate concisely and professionally in live conversations and writing with executives, high‑net‑worth individuals, or other demanding clients.
• Personally led polished in‑person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or other high‑profile visitors.
• Built a multi‑touch relationship over 30+ days and stayed engaged with families not ready to enroll immediately.
• Owned a measurable enrollment, revenue, membership, or high‑value customer‑acquisition target, including generating qualified demand and building local referral or community partnerships.
• Live in, or will relocate within 60 days to, one of the open campus markets: Los Angeles, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Willing to work on‑site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

Qualifications

• Admissions or enrollment management experience at a selective private, independent, or boarding school.
• Background in luxury residential real estate, private banking, family office, concierge medicine, or high‑end event planning where the family was your buyer.
• Built the enrollment process or service standards yourself instead of inheriting them.
• Already know affluent families, preschools, or family advisors in one of the 11 markets.
• Owner‑operator experience where you sold, delivered, and kept high‑value clients yourself.

Benefits

• Full‑time W2 employee position with immediate access to benefits (health, retirement, etc.) via the provided benefits link.
• Year‑long position.

Pay

$200,000 USD per year, paid weekly.

Schedule

Full‑time, on‑site daily at the selected campus.