Director of Business Development, CPG

About Us

Better Buzz Coffee Roasters seeks a hands-on leader to grow our Consumer Package Goods (CPG) business across grocery, club, and e-commerce channels. This role will own strategy, sales, marketing, supply chain, and operations—expanding our packaged products beyond our cafés and into the hands of more consumers. The position reports to our Vice President of Marketing.

Better Buzz Coffee is a San Diego-based USDA Organic Certified Coffee Roaster with locations throughout Southern California, Nevada, Arizona, and Florida. We source and roast all our coffees and are dedicated to providing the Better Buzz experience by fueling each day with exceptional coffee and food in an inspiring environment. We are committed to outstanding guest service and fostering a fun, upbeat work environment for our team.

Responsibilities

• Build and own the CPG/retail channel strategy, annual operating plan, and multi-year growth roadmap.
• Own channel revenue, profitability, budgets, pricing, trade spend, and deductions.
• Identify, prospect, and negotiate partnerships with grocery, club, and e-commerce retailers and distributors.
• Lead the end-to-end deal process: pitch, terms, contracting, new item setup, and launch planning.
• Build relationships with category buyers and lead account planning, line reviews, resets, and ongoing business reviews.
• Manage broker and distributor relationships, establish performance expectations, and hold partners accountable for results.
• Partner with internal teams on innovation, packaging, pricing, promotions, and supply-chain readiness.
• Own demand forecasting and collaborate on production, inventory, and replenishment planning to maintain appropriate inventory levels.
• Manage promotional programs from planning through execution, ensuring deliverables, timelines, retailer requirements, and budgets are met.
• Evaluate promotional effectiveness and trade-spend ROI to improve future programming.
• Monitor retail execution, including distribution, shelf placement, in-stock levels, pricing, and displays.
• Track sell-in, sell-through, velocity, distribution, revenue, margin, forecast accuracy, and inventory performance; provide regular insights and recommendations to executive leadership.
• Manage customer operations, including retailer portals, purchase orders, fulfillment issues, deductions, and required documentation.
• Represent Better Buzz at industry trade shows, buyer meetings, and CPG conferences.
• Build scalable processes and lead internal team members and external partners as the business grows.

Qualifications

Required

• 7+ years in CPG sales, business development, or channel management experience, preferably within food & beverage.
• Proven track record securing and growing grocery, club, e-commerce, and distributor partnerships.
• Experience owning revenue, profitability, pricing, trade spend, and budgets.
• Strong negotiation, deal-structuring, and relationship-management skills.
• Working knowledge of CPG supply chain, forecasting, inventory planning, and retailer operations.
• Experience managing brokers, distributors, and agency partners.
• Strong financial, analytical, and business-planning capabilities.
• Strategic thinker with strong cross-functional leadership and hands-on execution skills.
• Proficiency with Excel, PowerPoint, syndicated data, and sales-reporting tools.
• Ability to travel to retail partners, distributors, and trade shows; valid driver license.

Preferred

• Existing relationships with grocery, club, and specialty retail buyers.
• Coffee, beverage, or specialty food CPG experience.

Benefits

• Full benefits packages including Medical, Dental, Vision, and Life Insurance.
• 401K with company match.
• Complimentary coffee.

Pay

The salary range for this position is $150,000–$170,000 annually.