Director of Business Development

About the role

The Director of Business Development will bring at least 10 years of proven experience in the event, experiential marketing, or agency space. This role blends strategic vision with relationship-driven sales, leveraging a strong network and industry expertise to generate high-value opportunities. This leader will focus on positioning PullSpark for large-scale partnerships with Fortune 50 and Fortune 100 companies by securing RFP opportunities, building meaningful relationships with decision-makers, and expanding PullSpark's presence within the industry. This is not just about opening doors—it's about helping define PullSpark's long-term growth strategy and establishing the agency as a trusted creative partner for leading global brands.

What you'll do

Business Development & Pipeline Growth

• Build new relationships that position PullSpark on RFP shortlists and bidding opportunities.
• Secure RFP opportunities with Fortune 50 and Fortune 100 companies for events, activations, and campaigns.
• Maintain a robust business development pipeline through proactive outreach and networking.
• Conduct 20 networking appointments per month to build and nurture prospective client relationships.
• Attend 2-3 targeted industry networking events per month, identifying key opportunities to connect with decision-makers.
• Develop systems and tools necessary for business growth.

Strategic Relationship Management

• Build and sustain strong, long-term relationships with key decision-makers and industry leaders.
• Position PullSpark as a trusted creative partner capable of delivering measurable ROI through experiential marketing and events.
• Represent PullSpark as the expert voice on the company's services, pricing model, and strategic approach.

Collaboration & Internal Leadership

• Lead the facilitation of RFP responses in partnership with the internal teams and/or hand off of client needs to PullSpark's internal pitch team to ensure seamless proposal development.
• Partner closely with leadership to align business development strategies with company growth goals.
• Collaborate with internal teams to ensure opportunities are aligned with agency capabilities and priorities.
• Serve as a strategic agency leader and business partner, developing internal talent and proactively identifying cross-functional business solutions to support agency growth.

Forecasting & Strategic Planning

• Deliver monthly pipeline and forecasting reports, including quarterly and annual projections.
• Partner with leadership to develop and manage the business development budget, ensuring strategic investment in growth initiatives.
• Establish and cultivate strategic partnerships that generate sustainable, long-term opportunities for PullSpark.