Director of Business Development

About the role

Lyda helps organizations communicate their most important ideas with clarity and impact. Since 2003, we’ve partnered with organizations at every stage of growth. We’ve helped startups define who they are, launch their brands, introduce breakthrough products and earn credibility in competitive markets. We’ve also supported global organizations through product launches, executive communications, sales enablement, live events and other high-stakes moments where communication has to be right.

For the past 14 years, one of those partners has been PayPal. Working alongside one of Silicon Valley’s most recognized technology companies challenged us to perform at an exceptional level. Fast-moving deadlines, executive visibility, evolving priorities and uncompromising expectations became our standard. It built a creative team that’s earned its confidence through experience, not ego.

Today, we’re taking everything we’ve learned serving fintech, payments, enterprise tech, crypto and Silicon Valley innovators and bringing those capabilities to organizations tackling equally complex challenges. We’re targeting industries like robotics, healthcare, automotive, energy and advanced manufacturing where we believe exceptional communication can become a competitive advantage.

We’re looking for someone who sees that opportunity as clearly as we do. This is an opportunity to shape where Lyda goes next and play a direct role in growing the business. You’ll work directly with the founder and leadership team to identify new markets, develop industry relationships and build a strong pipeline to win new business.

Responsibilities

• Generate new business and drive revenue by identifying, developing and closing new client opportunities.
• Develop relationships with executives, founders, marketers and business leaders.
• Identify opportunities across robotics, healthcare, automotive, energy, advanced manufacturing, AI, enterprise software and other innovation-driven industries.
• Build and manage a qualified sales pipeline, with a focus on converting opportunities into signed business.
• Help shape Lyda’s expansion into new markets and identify where our capabilities can solve meaningful business challenges.
• Create opportunities through referrals, networking, conferences, LinkedIn, AI-assisted prospecting and strategic outreach.
• Own the early sales process — from initial outreach and qualification through proposal development, negotiation and close.
• Collaborate with our creative team to create compelling ways to engage prospective clients, from launch concepts and digital experiences to demonstrations, thought leadership and strategic outreach.
• Represent Lyda with professionalism, curiosity and integrity.
• Build a strong book of business and long-term relationships that fuels sustainable company growth.

Requirements

• You see relationships before transactions - but you also know that great relationships need to turn into great business.
• You enjoy building something, not simply maintaining it.
• You care about earning trust, asking smart questions and understanding a client's business - but you're equally comfortable asking for the meeting, pursuing the opportunity, and making the pitch and closing the deal.
• You’re naturally curious about business, technology and how innovative organizations grow.
• You ask thoughtful questions, earn trust quickly and know how to connect the right people. You know how to turn a conversation into an opportunity, an opportunity into a proposal, and a proposal into new revenue.
• You don’t wait for opportunities to appear. You create them.
• This is a new-business role. You'll be expected to build your own pipeline, identify and pursue prospects, open doors, develop relationships with decision-makers and consistently generate new opportunities for Lyda.
• Whether your experience comes from enterprise software, fintech, healthcare, robotics, automotive, energy, manufacturing or another technical industry, you’ve earned credibility, developed relationships and know how to navigate complex organizations. Most importantly, you've demonstrated that you can turn those relationships into business.

Qualifications

• A proven track record of generating new business and revenue.
• Proven success in business development, strategic partnerships or enterprise sales.
• An existing network within one or more industries where Lyda can grow.
• Experience working with executive-level decision makers.
• Exceptional communication and relationship-building skills.
• Confidence working alongside creative professionals and technical teams.
• Experience with CRM platforms, LinkedIn, AI-assisted sales tools and modern prospecting workflows.
• An entrepreneurial mindset with a bias toward action.
• Willingness to travel as opportunities require.

What Success Looks Like

Success in this role is measured by one thing above all else: new business. You will be responsible for building and managing a strong pipeline of qualified opportunities, developing new client relationships and turning those opportunities into revenue for Lyda. Within your first year, you’ll establish meaningful relationships in new industries, open doors with high-value prospects, create a healthy pipeline and convert opportunities into signed business. The best person for this role will be someone who gets energized by a blank slate, knows how to create momentum and is motivated by seeing their efforts directly translate into growth.

Why Lyda

We’re intentionally built to move quickly. You’ll work directly with leadership, influence where we go next and help shape the future of the company. We believe the best communication makes people feel something new. That’s the standard we bring to every project, every client relationship and every opportunity we pursue.

Benefits

• Comprehensive benefits package (Medical, Dental, Vision)
• Healthcare and Dependent Care FSA
• 401(k) with employer match
• PTO plus Paid Holidays, Volunteer Hours, Floating Holidays