Director of Business Development

About the role

Drive Growth. Build Relationships. Make an Impact. Lakeside Health & Rehab is seeking an experienced, energetic, and relationship-driven Director of Business Development to join our leadership team.

Responsibilities

• Develop and implement strategic marketing and business development plans to increase admissions and occupancy.
• Build and maintain strong relationships with hospitals, physicians, case managers, discharge planners, assisted living communities, hospice agencies, home health providers, and community organizations.
• Conduct regular outreach and networking activities to generate new referral sources.
• Represent Lakeside Health & Rehab at community events, healthcare meetings, and networking opportunities.
• Collaborate with the Admissions, Clinical, and Executive Leadership teams to ensure a seamless referral and admission process.
• Maintain and track market trends, competitor activity, and referral patterns to identify new business opportunities.
• Track marketing efforts, referral activity, and census goals while providing regular reports to leadership.
• Deliver exceptional customer service to referral partners, residents, families, and community stakeholders.
• Promote the facility's mission, values, and commitment to quality resident care.

Qualifications

• Bachelor's degree in Business Administration, Healthcare Administration, Nursing, Marketing, or a related field preferred.
• Equivalent experience in healthcare business development, admissions, marketing, or sales will be considered.
• Previous experience in skilled nursing, rehabilitation, long-term care, home health, hospice, or healthcare marketing strongly preferred.
• Excellent communication, presentation, networking, and relationship-building skills.
• Strong organizational, negotiation, and problem-solving abilities.
• Self-motivated with the ability to manage multiple priorities and work independently.
• Proficient with Microsoft Office and CRM or referral tracking systems.