Director of Business Development

Job Summary

Hospice Services of Massachusetts is seeking an experienced hospice Director of Business Development to lead growth and market expansion through strategic business development activities.

About the Role

The Director of Business Development will oversee all business development and marketing operations, focusing on census growth and market penetration. They will manage and coach Marketing Liaisons, establish performance expectations, and ensure alignment with clinical capacity and service delivery.

Responsibilities

• Recruits, hires, orients, supervises, evaluates, conducts the coaching and counseling process and separations for Marketing Liaisons in accordance with agency policy and employment law.
• Provides direct field-based leadership to Marketing Liaisons, including ride-alongs, coaching, mentoring, performance monitoring, and corrective action when expectations are not met.
• Establishes clear performance expectations, goals, and metrics for Marketing Liaisons and holds staff accountable for achieving referral, census, and relationship-building targets essential to agency growth.
• Reviews, analyzes, and acts upon Marketing Liaison activity reports, referral data, conversion metrics, and census trends, ensuring timely follow-up and strategic adjustments.
• Works closely with the Agency Executive Director to establish census projections, growth goals, and business development strategies aligned with the agency’s annual budget and strategic plan.
• Establishes and maintains strong, cohesive working relationships with the Clinical Director and Clinical Team, ensuring alignment between business development activities and clinical capacity, quality, and service delivery.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field required.
• Minimum of three (3) to five (5) years of progressive healthcare business development or marketing leadership experience, preferably in hospice or home health.
• Demonstrated experience managing, coaching, and holding field-based sales or marketing staff accountable for performance outcomes.
• Prominent ability to drive census growth, develop referral relationships, and operate successfully in a competitive hospice market.
• Strong understanding of hospice regulations, ethical marketing standards, and healthcare compliance requirements.
• Excellent communication, negotiation, leadership, and conflict-resolution skills.
• Ability to work independently, prioritize effectively, and adapt to changing market conditions.
• Must be willing and able to work primarily in the field, traveling throughout all agency service territories as required.
• Must possess a valid driver’s license, reliable transportation, and auto insurance in accordance with state and agency requirements.

Qualifications

• Must have a valid driver’s license, reliable transportation, and auto insurance in accordance with state and agency requirements.

Skills

• Strategic planning and execution.
• Relationship management and building.
• Market analysis and forecasting.
• Performance management and coaching.
• Compliance with regulatory standards.

Benefits

• Competitive and Weekly Pay
• Holiday Pay for Hourly and Salaried Employees
• Overtime Pay for Hourly Employees
• Career Advancement Opportunities
• Exclusive Employer Discount Program Available for Eligible Team Members
• Employer-Paid Life Insurance
• 401(k) with Employer Match
• Vacation and Personal Time
• Health, Dental, and Vision Insurance

Pay

$115,000 with incentive program.

Schedule

Weekly pay.