Director of Business Development
Casago Coastal NC is a locally led, locally operated vacation rental management group serving four beloved stretches of the North Carolina coastline through our family of brands: Hatteras Realty, Atlantic Beach Realty, Carolina Coast Retreats, and Carolina Breeze Vacations. We combine decades of industry experience with on-the-ground local managers who live in the markets they serve, ensuring decisions are made by community members with real-time authority. For homeowners, we prioritize advocacy—protecting properties, maximizing income, and delivering transparent reporting. For guests, we provide professionally cleaned, fully equipped homes backed by reliable local support from check-in to check-out. As part of the Casago network, we leverage enterprise technology, distribution across 25+ channels (including Vrbo, Airbnb, and Booking.com), and national operational resources while maintaining local strategy and relationships.
About the role
We're seeking a Director of Business Development to lead, scale, and accelerate inventory growth across our four distinct North Carolina coastal markets. This hands-on leadership role drives revenue performance through structured development and execution of new homeowner acquisition strategies. You will partner with ownership, executive leadership, and regional Property Managers to bring consistency and accountability to our growth function. The ideal candidate thrives in a relationship-driven environment, combines strategic instincts with data-driven discipline, and empowers local teams to convert prospects into long-term homeowner partners.
Responsibilities
- Multi-Market Strategic Growth & Pipeline Management
- Collaborate with executive leadership to establish annual and quarterly inventory acquisition and contract goals across all four target markets.
- Build, maintain, and optimize a structured sales pipeline within our CRM/Streamline databases to track prospective homeowners from initial contact to signed management agreement.
- Identify high-value neighborhoods, premium oceanfront properties, and emerging rental opportunities in each region to focus outbound sales efforts.
- Develop data-driven outbound lead generation strategies, including targeted direct mail campaigns, digital outreach, and community networking.
- Property Manager Enablement & Sales Coaching
- Partner directly with local Property Managers across all four brands as their dedicated business development advisor.
- Train, mentor, and coach decentralized teams on consultative sales techniques, effective pitch styles, and local lead-generation habits.
- Equip local teams with frameworks, objection-handling strategies, and confidence to independently advance homeowner relationships.
- Pitching, Proposals & Revenue Analysis
- Design and deliver sophisticated, competitive management proposals and data-backed annual revenue projections for high-value homeowner prospects.
- Join Property Managers on high-stakes, premium listing presentations to articulate Casago Coastal’s advanced distribution network and asset-advocacy model.
- Utilize specialized vacation rental data analytics tools to build realistic, transparent performance comparisons demonstrating income maximization.
- Community Engagement & Referral Networks
- Build and maintain strategic B2B relationships with coastal real estate agents, developers, builders, and financial advisors to establish a consistent inbound referral network.
- Represent the Casago Coastal family of brands at regional business associations, tourism events, and local community gatherings.
- Onboarding Transition & Performance Metrics
- Coordinate with regional Property Managers and operations teams to ensure a flawless handoff and seamless onboarding experience for new homeowners.
- Establish, monitor, and report on KPIs including lead conversion rates, average revenue per acquired unit, and overall portfolio growth to ownership.
Requirements
- Experience: Minimum 3–5+ years of successful business development, inventory acquisition, or sales leadership experience, preferably in vacation rental, luxury hospitality, or real estate industries.
- Location: Must live in North Carolina within a maximum 2-hour driving distance of our Hatteras, Atlantic Beach, Topsail Beach, or Holden Beach office locations, with willingness to travel across our four coastal footprints.
- Data & Tech Savvy: Ability to make data-driven decisions and create actionable sales metrics. Proficient in property management software (e.g., Streamline), CRMs, and specialized vacation rental market data tools (such as Key Data or AirDNA).
- Coaching & Influence: Proven ability to influence, train, and motivate regional operational teams who do not report directly to you.
- Brand Advocacy: Strong ability to pitch the competitive advantages of our business model—balancing national operational power with locally led service and relationships.
Benefits
- Paid time off (PTO, sick days, and vacation days)
- Health, Dental, and Vision insurance
- Life insurance
Pay
Annual Salary: $75,000 - $125,000 plus performance-based bonus tied to personal and team incentive goals.