DIRECTOR OF BUSINESS DEVELOPMENT
About the role
The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Business Development Office. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, affiliations, future projects, changes in programing/protocols. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.
Responsibilities
- Strategically analyzes and designates target markets for account managers and territory/account assignments, considering the strengths and weaknesses of each account manager.
- Ensures that expertise and personal styles of team members are insightfully matched to prospective referral sources.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Leads and oversee the development and growth of profitable new business opportunities.
- Develop and implement marketing strategies to assist the facility in meeting business objectives