Director of B2B Activation (Remote)

About the role

For our client, we are seeking a Director Of B2B Activation (remote) to join the team of a leader in the Healthcare space. This role will lead operational priorities focused on execution quality, efficiency, safety, and measurable performance outcomes. You will collaborate with field leadership, support functions, and cross-functional stakeholders to improve accountability, service delivery, and operational consistency. The position offers the opportunity to influence operational scale, customer outcomes, and organizational performance within a healthcare environment.

Responsibilities

• Increase marketing-attributable patient starts with scalable systems and playbooks
• Define data-driven marketing strategies for commercial referral audiences
• Lead the establishment of attribution criteria for marketing campaigns
• Manage A/B and multi-variant testing to drive optimization
• Identify and implement automation opportunities to enhance campaign efficiency
• Develop templates for activation campaigns to facilitate innovative testing at scale

Qualifications

• 10+ years of experience in Marketing, Growth, Product Marketing, or Business Operations focused on user activations
• Direct experience with AI and ML-driven automation in attribution and incrementality
• Strong cross-functional communication skills for senior stakeholder alignment
• Proven track record in leading and developing high-performing marketing teams
• Hands-on experience with MarTech stacks and data pipelines for marketing attribution

Compensation

$120,000 – $150,000 annually

Benefits

• 100% remote work environment supporting work-life balance
• Transparency in pay ranges based on U.S. location
• Comprehensive health benefits including medical, dental, vision, and life insurance
• 401(k) plan access for future savings
• Generous time-off policies including company-wide shutdown weeks
• Paid parental leave for various family situations
• Employee Assistance Program for mental and physical health support
• Home office stipend to set up workspace effectively
• Quarterly department stipend for team-building activities
• Wellness events and lunch & learns for skill development
• Community groups supporting diverse employee identities