Director of Agency & Strategic Partnerships, North America

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About the role

We are seeking a Director of Agency & Strategic Partnerships (in New York) to build and scale a high-impact partner ecosystem across agencies and strategic commercial programs. This role is responsible for translating partnerships into pipeline, deal acceleration, and closed-won revenue contribution.

Responsibilities

• Own and drive agency & partner-driven closed-won revenue contribution as the primary KPI
• Build and scale agency & partner-sourced and influenced pipeline across North America
• Define and execute a tiered agency strategy across holdcos (Publicis, Omnicom/IPG, WPP, Dentsu) and key independent agencies
• Establish and grow senior executive relationships across agency organizations
• Position AppsFlyer as a preferred measurement standard and strategic partner within agency ecosystems
• Lead agency roadshows, working sessions, and joint account planning
• Own and operationalize commercial partner programs within the broader AppsFlyer ecosystem (e.g., cloud marketplaces, media partner credits, success fees) to accelerate deal velocity
• Embed partners into enterprise deal strategy, especially high-value opportunities
• Maintain and leverage relationships with system integrators (SIs) to support deal execution and customer confidence
• Partner cross-functionally with Sales, Marketing, Product, and Customer Success to align partnership strategy with revenue goals
• Activate partners in GTM initiatives, events, and enterprise sales cycles
• Drive product adoption and upsell opportunities within existing accounts through partner engagement
• Provide feedback loops from partners into product and GTM strategy

Requirements

• 8–12+ years of experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech
• Proven track record of driving revenue through agency or partner ecosystems
• Strong experience working with:
• Agency networks (holdcos and independents)
• Commercial partner programs (marketplaces, incentives, co-sell motions)
• Highest priority: Highly commercial mindset with a focus on revenue outcomes, not just relationships
• Ability to operate as a field-oriented partner to Sales teams
• Experience building scalable and repeatable partner-driven revenue motions
• Strong executive presence and ability to navigate complex organizations and stakeholders
• PREFERRED: Experience in:
• Marketing measurement, attribution, or analytics
• Omnichannel marketing (mobile, web, CTV)
• Agency ecosystem and operating models

Qualifications

• This role is based in our New York office and requires in-office presence three days per week.
• For our US-based candidates, the expected On Target Earnings (OTE) are between $270,000 and $300,000 (including bonus or commission).

Benefits

• As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live.
• We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation.
• We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

Schedule

• This role is based in our New York office and requires in-office presence three days per week.

Pay

• For our US-based candidates, the expected On Target Earnings (OTE) are between $270,000 and $300,000 (including bonus or commission).

Location

• This role is based in our New York office.

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