Director of (Agency) Marketing

About the role

Our client is hiring their first ever Director of Marketing for their growing agency that will help them go from a referral-driven agency into the brand that enterprise buyers come to.

Responsibilities

• Inbound lead engine: Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team. You carry a pipeline number.
• Content and editorial: Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make the agency brand buyers trust.
• Founder thought leadership: Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders.
• SEO and Generative Engine Optimization: Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers.
• Paid acquisition: Run our own paid programs on LinkedIn, Meta, and Google to drive qualified leads.
• Website and conversion: Own the website as a conversion engine, including messaging, CRO, and landing pages.
• Email and lifecycle: Build nurture sequences, gated assets, and re-engagement programs.
• Events and field marketing: Own our presence at ShopTalk, Possible, Cannes Lions, and industry conferences.
• Team building: Hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors.

Requirements

• 5-7+ years in B2B marketing, with the majority spent at a performance or digital marketing agency.
• You have personally built an agency's marketing engine: the content programs, SEO, paid acquisition, and thought leadership that drove measurable inbound leads. Not inherited it. Built it.
• Direct accountability for a marketing-sourced pipeline or lead-gen number as a named OKR or KPI.
• Hands-on across four or more channels (content, paid, SEO, email, CRO, events, PR). You can go deep on each, not just delegate.
• Experience managing a team of two to five or more (content writers, paid specialists, designers).
• You can point to specific, measurable results, for example: "I built the content program that generated X leads per quarter" or "I grew marketing-sourced pipeline from $Xm to $Ym."
• AI-native. You use Claude, ChatGPT, or similar tools daily as part of your workflow.
• Exceptional writer who ships fast and iterates weekly, not quarterly.
• This role is probably not for you if: your experience is exclusively in-house at a single brand for 10+ years with no agency background.
• You are a pure brand marketer with no performance or demand gen credentials.
• Your background is entirely at a holding company (Publicis, WPP, Omnicom, Dentsu) without independent agency experience.
• You cannot name a specific piece of marketing work you personally created and the results it drove.
• You need a six-month planning cycle before shipping anything.

Skills

• Bonus Points: You have marketed a marketing agency specifically.
• Experience with Generative Engine Optimization (GEO) and AI Overviews.
• A track record of building founder or executive thought leadership programs on LinkedIn.
• Existing relationships with Digiday, AdWeek, Modern Retail, or similar trade press.
• NYC-based or willing to travel to NYC monthly.