Director, North America Wealth & Individual Investor Marketing

Salary range: $160,000 USD - $175,000 USD. Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. Total rewards include an annual performance bonus (subject to eligibility criteria) and participation in competitive benefits programs covering healthcare, retirement, vacation, and wellbeing.

About the role

We are seeking a highly strategic, data-driven, and growth-oriented marketing leader to serve as Director, North America Wealth & Individual Investor Marketing. This leader will shape and execute marketing strategies that drive engagement across U.S. intermediary and retail channels—including RIAs, broker-dealers, and bank advisors. The role involves developing and executing marketing programs to drive awareness, engagement, influence business priorities, lead generation, and business growth across wealth management and individual investor segments.

This leader will partner closely with sales, strategic accounts, and product marketing teams to deliver initiatives that bring high-investment solutions—such as separately managed accounts, direct indexing, ETFs, model strategies, private markets, and mutual funds—to U.S. advisors and investors. The role guides products through the full lifecycle, from early planning to long-term engagement, developing campaigns that resonate with both advisors and end investors.

This is an opportunity for a strategic and hands-on marketing leader who thrives in a collaborative, fast-paced environment and has a proven track record of building and optimizing sophisticated marketing programs that influence advisor and investor behaviors while delivering measurable business outcomes.

Responsibilities

• Develop and execute the U.S. Advisor & Intermediary Solutions (AIS) marketing strategy in alignment with retail sales objectives, growth priorities, and strategic accounts initiatives.
• Create integrated, multi-channel marketing programs for wealth management and individual investor audiences, including digital, email, webinars, advertising, and social media, to elevate Russell Investments’ brand and deepen engagement with advisors, intermediary partners, and investors.
• Support the positioning and commercialization of new and existing investment solutions, from launch planning through ongoing campaigns and long-term engagement.
• Serve as a strategic marketing partner to Distribution leadership, Strategic Accounts, Sales, and Product Marketing to shape go-to-market priorities, advisor engagement plans, and intermediary partner initiatives.
• Develop marketing strategies and messaging that help advisors engage more effectively with Russell Investments’ solutions and support business growth.
• Partner with wholesaling teams to execute timely, effective initiatives that support advisor engagement, adoption, and sales outcomes.
• Lead the planning and execution of integrated campaigns supporting product launches, thought leadership, advisor engagement, and brand-building initiatives across the U.S. advisor market.
• Manage campaign timelines, budgets, stakeholder communication, and vendor coordination to ensure high-quality, on-brand delivery.
• Collaborate across teams to drive operational efficiency and scalable marketing processes while remaining closely involved in day-to-day execution and delivery.
• Ensure consistent application of brand, messaging, and audience insights across all programs.
• Foster a high-performance team culture focused on innovation, accountability, collaboration, and continuous improvement.
• Partner with internal stakeholders—including Sales, Strategic Accounts, Product Marketing, Legal, Compliance, Digital, and Corporate Communications—to ensure quality, consistency, and strategic alignment across initiatives.
• Partner with the Mumbai-based Global Marketing Operations team to enhance efficiency, scalability, and execution excellence.
• Provide strategic direction to dedicated marketing operations resources supporting campaign execution, content creation, and digital experiences.
• Work with the Communications team to amplify campaigns and thought leadership through earned media channels.
• Support the development of integrated communications strategies that increase visibility, credibility, and market influence among advisors and investors.
• Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness, advisor engagement, and business impact.
• Leverage data, analytics, and market insights to optimize marketing performance and inform strategic decision-making.
• Present campaign results and strategic recommendations to senior stakeholders and business leaders.

Requirements

• Bachelor’s degree in Marketing, Finance, Business, or a related field.
• 10+ years of progressive marketing experience within asset management or financial services, ideally focused on intermediary and advisor marketing.
• Experience marketing a range of investment products, including ETFs, SMAs, model strategies, mutual funds, and private markets.
• Demonstrated success leading paid media and digital demand generation programs at scale.
• Demonstrated success developing and executing integrated marketing campaigns and commercialization initiatives for investment products and business solutions.
• Strong understanding of intermediary distribution channels, including broker-dealers, banks, wirehouses, and RIA segments.
• Experience operating effectively in a hands-on, collaborative environment with the ability to balance strategic leadership and execution responsibilities.
• Proven ability to influence stakeholders and build strong partnerships across sales, product, compliance, and executive leadership teams.
• Experience managing complex, cross-functional initiatives within a matrixed global organization.
• Strong analytical mindset with experience using data and insights to drive marketing effectiveness and business outcomes.
• Familiarity with Salesforce, Marketo, Seismic, Workfront, or other marketing automation and CRM tools.
• Exceptional communication, collaboration, stakeholder management, and project leadership skills.
• A strategic, proactive mindset with a passion for innovation, continuous improvement, and measurable business impact.

This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.