Director, Newsletter Strategy & Email Operations
Location: New York, NY
About the role
Condé Nast is seeking a bold leader to drive the global newsletter and email transformation. This role sits within Audience Strategy in Content Operations and is pivotal in evolving newsletters from distribution channels into stand-alone editorial products that delight readers, foster community, and meet audience needs. The Director will guide editorial teams, shape future-facing strategies that protect the consumer’s inbox, drive Unified KPIs, and convert and retain paying subscribers through premium newsletters. The role also focuses on email acquisition, contact strategy to prevent churn, and establishing a single brand voice for the channel.
Responsibilities
- Lead global newsletter strategy, working with brand teams to grow audience, community, and revenue.
- Develop newsletter strategies that drive engagement, traffic, subscriptions, retention, and commerce, tailoring approaches for each brand.
- Drive the email transformation across Condé Nast, ensuring alignment with lifecycle, marketing, and brand teams on a unified inbox experience and brand voice.
- Manage the Email Operations team, overseeing email setup and delivery via the Email Service Provider, and lead two newsletter strategists.
- Collaborate with Global Editorial Directors, Heads of Editorial Content, and Audience Development to refine brand-specific strategies, challenging assumptions and pushing innovative approaches.
- Propose, test, and guide internal talent to author or anchor newsletters, providing data-backed feedback to strengthen reader-writer relationships.
- Partner with lifecycle, subscriptions, memberships, commerce, and advertising teams to create audience value that drives revenue.
- Develop and expand the network strategy for off-platform newsletters and newsletter communities, including a playbook for subscriber-only newsletters.
- Ensure tight alignment with the lifecycle team on communication strategies for newsletter signups and subscribers.
- Work with product teams to expedite global newsletter and email capabilities.
- Influence partnerships with platforms such as Substack.
Requirements
- Extensive experience in newsletters and the email ecosystem.
- Proven ability to build trust with key stakeholders, including Editorial, Product, and Revenue teams.
- Thought leadership in Audience Strategy and Content Operations.
- Entrepreneurial mindset with a track record of turning recommendations into action.
- Exceptional data storytelling and presentation skills.
- Strong communication, organizational, and influencing skills.
- Boldness in challenging assumptions and pivoting quickly when necessary.
- Deep understanding of email analytics and operations.
- In-depth experience with audience strategies, publisher trends, and revenue lines.
- Experience managing international teams is advantageous.
- International living or work experience is a plus.
- Proficiency in a second language (e.g., French, Spanish, German, Chinese, Japanese) is beneficial but not required.
Pay
The expected base salary range for this position is $145,000–$155,000. Salary offers are based on skills, training, experience, and education.