Director, New Product Launch Strategy (Hybrid/Remote)

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point-of-care electroencephalography (“EEG”) platform designed to address unmet needs in the acute care setting, used in hundreds of community hospitals, large academic facilities, and major IDNs across the country. Our team is driven by a shared commitment to transforming critical care through rapid seizure detection technology.

About the role

We are seeking a visionary, strategic, and results-driven Director for our Go-To-Market (GTM) team. This role is responsible for designing, overseeing, and scaling the overarching launch strategy for new features, product extensions, and additional indications to ensure successful commercial adoption and long-term customer success. The ideal candidate demonstrates exceptional leadership, strategic foresight, and analytical acumen, with a proven track record of driving large-scale, cross-functional initiatives. You will collaborate closely with executive leadership across Product, Marketing, Sales, and Customer Success to maximize market impact and drive revenue growth. This is a hybrid or remote position with some travel required for customer engagement, industry events, and headquarters collaboration (1-2 weeks per month).

Responsibilities

• Own the comprehensive GTM roadmap and strategy aligned with corporate growth and revenue objectives.
• Oversee market analysis to identify macroeconomic trends, competitive threats, and high-value growth opportunities.
• Establish the foundational framework for product positioning and value propositions that differentiate the portfolio and resonate across all customer segments and commercial channels.
• Champion organizational alignment by serving as the bridge between Product, Sales, Marketing, and Customer Success, ensuring a unified approach to market penetration and strategic decision-making.
• Synthesize deep insights from direct field engagement, key opinion leaders, and customer advisory boards to directly influence product roadmaps.
• Other responsibilities as assigned by your Manager/Supervisor.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree highly preferred.
• 8-10+ years of progressive experience in GTM strategy, product marketing, management consulting, or commercial leadership roles, with a strong preference for individuals from the healthcare or medical technology industry.
• Proven experience managing cross-functional initiatives in a fast-paced environment.
• Exceptional analytical capabilities with a demonstrated ability to transform complex datasets into executive-level strategic directives.
• Masterful verbal and written communication skills, with extensive experience presenting to executive leadership and external stakeholders.
• Previous direct sales or close commercial enablement experience is highly preferred.

Pay

SF Bay Area/LA Metro/NY Metro: $211,000 to $241,000
National: $211,000 to $226,000

A candidate’s final salary offer will be based on their skills, education, work location, and experience. Compensation may also include bonuses consistent with Ceribell’s corporate compensation plan.

Benefits

• Performance-based incentive compensation (varies by role)
• Equity opportunities
• 100% Employer-paid health benefits for employees
• 50% - 70% Employer-paid health, dental, and vision for dependents (depending on plan selection)
• 100% paid life and long-term disability insurance
• 401(k) with a generous company match
• Employee Stock Purchase Plan (ESPP) with a discount
• Monthly cell phone stipend
• Flexible paid time off
• 13 paid holidays + 3 company wellness days
• Excellent parental leave policy
• Fantastic culture with tremendous career advancement opportunities
• Mission-driven organization

Ceribell reports transfers of value to health care providers (HCPs) as required by federal and state transparency laws. If you are an HCP and we pay or reimburse your recruiting expenses as a result of interviewing with Ceribell, your name, address, and the amount of payments made may be reported to the government.