Director, National Sales

About the role

NASCAR is seeking a high-performing Director, National Sales to lead new business development efforts, secure transformational brand partnerships, and drive measurable revenue growth across our national sponsorship portfolio.

What You'll Do

• Develop and secure new national marketing partnerships with leading brands to drive revenue growth and support NASCAR's long-term business objectives.
• Build, manage, and advance a robust sales pipeline through strategic prospecting, relationship development, and targeted business development initiatives.
• Identify and evaluate partner business objectives, marketing strategies, consumer insights, and category trends to create compelling sponsorship solutions that deliver measurable value.
• Create integrated partnership programs leveraging NASCAR's assets across events, media, digital, social, experiential marketing, hospitality, licensing, and promotional platforms.
• Cultivate relationships with senior-level decision makers, including CMOs, VPs, and brand executives, to develop meaningful, long-term partnerships.
• Lead the development of persuasive sales presentations, business cases, and sponsorship proposals that align brand objectives with NASCAR's marketing and fan engagement platforms.
• Negotiate complex partnership agreements while navigating legal, financial, operational, and strategic considerations to deliver mutually beneficial outcomes.
• Collaborate closely with Partnership Marketing, Events, Media, and other internal stakeholders to ensure successful activation, retention, and growth of partner relationships.
• Monitor market trends, industry developments, and competitive activity to identify new business opportunities and strengthen NASCAR's position within the sports and entertainment landscape.
• Represent NASCAR at industry conferences, client meetings, race events, and networking opportunities to expand brand visibility and generate new partnership opportunities.

What You'll Bring

• Bachelor's degree from an accredited college or university, or an equivalent combination of education and professional experience.
• 5+ years of success in sponsorship sales, corporate partnerships, business development, media sales, sports marketing, or entertainment sales.
• Proven track record of developing and closing high-value partnership agreements while consistently exceeding revenue goals.
• Experience selling integrated marketing, sponsorship, media, experiential, hospitality, and promotional platforms to national brands.
• Strong understanding of the corporate partnership sales cycle, including prospecting, needs analysis, proposal development, negotiation, and account transition.
• Exceptional presentation, communication, storytelling, and relationship-building skills with the ability to influence senior-level stakeholders and executive decision makers.
• Strategic mindset with strong analytical, research, and problem-solving abilities, including the ability to translate business objectives into innovative marketing solutions.
• Ability to thrive in a fast-paced, highly collaborative environment while managing multiple priorities, sales opportunities, and deadlines.
• Demonstrated entrepreneurial spirit, self-motivation, curiosity, and a passion for building meaningful partnerships that drive business results.
• Proficiency with CRM platforms, Microsoft Office Suite, and business productivity tools.
• Ability to travel up to 15%, including race events, client meetings, industry conferences, and other business-related activities as needed.