Director, Music Tour Marketing

Position Overview & Job Description

Define the strategy of the overall tour marketing campaign w/ agents, managers, and partners (ie. Labels, consultants) and formulating the goals, strategy, and timeline as in relation to tour marketing
Communicate the strategy, timeline, and additional marketing initiatives to national and local promoters and ticketing agencies in an organized and clear fashion, available to all partners internally and externally (i.e. promoter/marketing letter, tracking grids, etc.)
Review and approve marketing plans/budgets by promoters in each market, monitor and adjust marketing strategy as needed in conjunction w/ local promoter & artist marketing teams
Review and approve radio plans (if applicable) by promoters in each market in coordination w. label, management, and outside radio consultants. This includes, but not limited to, creation of radio spots where appropriate
Review and approve localized artwork by promoters in coordination w/ agent and management. This includes, but not limited to, creation of assets, if needed, by various partners (ie. Global Tour Creative, Bill Young Productions, Tour Design, etc.)

Responsibilities

• Oversee execution of marketing plans by each promoter, national and local, from announce to closeout. This includes, but not limited to, ticketing, radio, digital ad buying, social media, PR, and tech.
• Serve as a central point of contact and liaison for various stakeholders (promoters, labels, management, consultants etc.) for tour marketing purposes to communicate and execute initiatives and streamline marketing requests via a set timeline.
• Establish and manage relationships with national, regional, local promoter marketing teams + additional marketing partners (content/asset creation, on/off platform presale and ticketing vendors, tour listing & email marketing, credit card companies, media partners, etc.)
• Monitor and create institutional knowledge base around digital, marketing, and technology trends, as well as be a part of agency's relationship with digital & marketing service companies, products, and platforms to better serve our client tours in relation to tour marketing
• Work in tandem w/ SVP, Marketing (Head of Marketing) and full tour marketing team on developing new systems and processes to better and make our department more efficient
• Serve as a tour marketing consultant to various agent teams to advise on best practices and turnkey systems to execute tour marketing campaigns when department is not directly involved.
• Managing the interns that work in the tour marketing department (if applicable)

Requirements

• Extensive experience in related role (minimum of 5 years of experience)
• Strong organizational and project-management skills
• Excellent written and verbal communication skills
• Solid knowledge of market and media buying, planning, digital marketing & social media marketing
• Ability to work with limited supervision and with multiple individuals in a fast paced and dynamic environment
• Ability to adapt to working with various stakeholders in a variety of environments
• Highly organized, detail oriented and comfortable working in a fast-paced and deadline driven environment while managing multiple priorities
• Must be always discrete and professional and maintain absolute confidentiality as this position regularly handles sensitive information
• Understanding of publicity, digital, radio, social media, tech as it pertains to tour marketing a must
• Experience in working in multiple genres in related role
• Tour marketing experience in APAC, South America and AUS/NZ a plus

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retail Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
• Coumtrer Benefits: Access support for travel and commuting needs, where available
• Base Salary: $80,000-$100,000, negotiable based on level of experience and qualifications.