Director, Merchandising Personalized Products

Key Responsibilities

• Own end-to-end performance for assigned categories, including revenue, margin, and inventory health
• Define category strategy, assortment architecture, and SKU lifecycle (scale, maintain, exit)
• Drive disciplined SKU rationalization and portfolio optimization
• Identify growth opportunities across customer segments, occasions, and price tiers
• Define product opportunities and commercial briefs for Product Design & Development
• Lead decisions on refresh vs replace vs add, ensuring newness is purposeful and disciplined
• Ensure each SKU has a clear role within the assortment (hero, core, support)
• Partner with Licensing to incorporate collaborations in a scalable, profitable way
• Own pricing strategy and SKU-level pricing decisions
• Set and manage margin targets, including personalization upcharges
• Partner with Planning and Sourcing to ensure cost and pricing alignment
• Drive margin improvement through assortment, pricing, and product decisions
• Define promotional strategy by category, including
• Promo eligibility
• Discount depth guardrails
• Partner with Site Merchandising and Planning to execute against strategy while protecting margin
• Define buy intent and investment priorities
• Partner with Planning on forecasts, inventory risk, and open-to-buy decisions
• Take action to manage inventory health and optimize turns