Director, Merchandising

About the role

The Director, Merchandising role is within the Marketing organization at SharkNinja. This role is high-visibility and high-impact, working directly with senior leadership to set and present the merchandising vision.

Responsibilities

• Own the end-to-end merchandising roadmap across Shark and Ninja product lines, defining the seasonal and annual cadence of colorways, limited editions, collectibles, and social-worthy product drops.
• Lead assortment planning and product lifecycle management, ensuring the right product mix is in market at the right time to maximize sell-through, margin, and brand relevance.
• Develop and manage price architecture, style attributes, and product segmentation frameworks (e.g., core vs. seasonal vs. limited edition) that balance brand storytelling with commercial rigor.
• Develop and execute a color strategy by product category, informed by seasonal trend forecasting, consumer insights, materials innovation, and competitive intelligence.
• Partner with Design Labs to direct the creative team on what’s needed—pushing them on colors, finishes, textures, and product expressions that align with the merchandising roadmap and commercial objectives.
• Bring an outside-in perspective on trends in materials, finishes, packaging, and product presentation that elevate SharkNinja’s shelf presence, DTC experience, and cultural relevance.
• Collaborate with Product Development, Engineering, Brand Marketing, Sales, and Commercial Planning to integrate the merchandising strategy into the New Product Development pipeline and go-to-market plans.
• Represent the Merchandising function at key product creation meetings, seasonal reviews, and sell-in presentations, ensuring the voice of the consumer and the brand is present at every stage.
• Partner with Planning and Allocation functions to ensure inventory strategies support the merchandising vision—right product, right place, right time.
• Work directly with the CEO, Chief Brand & Experience Officer, and senior leadership to set and present the merchandising vision with conviction and clarity.
• Champion a culture of product obsession and consumer-first thinking—identifying opportunities for culture-oriented, limited-edition, and social-worthy product moments that generate earned media and consumer buzz.
• Build the merchandising function’s processes, tools, seasonal calendar, and cadence from the ground up, establishing SharkNinja as a leader in product merchandising within the consumer electronics and home appliance space.

Requirements

• 8–12+ years of progressive merchandising experience in a brand-owner environment where you shaped the product assortment, merchandising roadmap, and seasonal collection strategy of your own brand. Apparel, lifestyle, consumer goods, or fashion industries strongly preferred.
• Deep expertise in design-led merchandising: color strategy, trend analysis, seasonal collection planning, product lifecycle management, and product storytelling.
• Demonstrated ability to lead assortment planning, manage price architecture, and drive product segmentation decisions that balance brand integrity with commercial performance.
• Experience directing and influencing creative and design teams in a product creation environment—you know how to brief a design team and push for what’s needed while maintaining strong collaborative relationships.
• Strong financial and commercial acumen: you understand how merchandising decisions impact revenue, margin, inventory turn, and brand equity, and you use data to drive decisions.
• A doer mentality: you are hands-on, action-oriented, and comfortable building from scratch in a fast-paced, high-growth environment without layers of support.
• Excellent communication and presentation skills, with the ability to sell a merchandising vision to the CEO, cross-functional partners, and external stakeholders. Proven storytelling ability through both written and verbal channels.
• Proficiency in merchandising tools and processes (PLM systems, assortment planning platforms, Excel/PowerPoint). Experience building seasonal playbooks and product briefs.
• Bachelor’s degree in Merchandising, Fashion, Marketing, Business, or a related field. Advanced degree is a plus but not required.

Qualifications

• Proven track record of shaping the merchandising roadmap of your own brand.
• Experience leading seasonal collection planning and managing product lifecycle.
• Expertise in color strategy, trend analysis, and product lifecycle management.
• Ability to influence and collaborate with creative and design teams.
• Strong financial acumen and data-driven decision-making skills.
• Effective communication and presentation abilities.
• Experience with merchandising tools and processes.

Skills

• Design-led merchandising expertise.
• Seasonal collection planning and product lifecycle management.
• Color strategy and trend analysis.
• Collaboration with creative and design teams.
• Financial and commercial acumen.
• Communication and presentation skills.
• Experience with merchandising tools and processes.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance
• AD&D
• Short-term disability insurance
• Long-term disability insurance
• Generous paid time off
• Company holidays
• Parental leave
• Identity theft protection
• Pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program

Pay

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Schedule

This role is hybrid (3 days onsite).