Director, Merchandising Personalized Products

About the Role

The Director, Merchandising is the commercial leader for a defined set of categories within the personalized products portfolio. This role owns assortment strategy, pricing, margin performance, and category growth, operating as a general manager within a cross-functional model. The leader drives business performance through data-driven decisions on what to sell, how to price it, and where to invest, while partnering closely with Product Design & Development, Planning, Sourcing, and Site Merchandising to bring products to market successfully.

Responsibilities

• Category & Portfolio Ownership:
  • Own end-to-end performance for assigned categories, including revenue, margin, and inventory health
  • Define category strategy, assortment architecture, and SKU lifecycle (scale, maintain, exit)
  • Drive disciplined SKU rationalization and portfolio optimization
  • Identify growth opportunities across customer segments, occasions, and price tiers
• Assortment Strategy & Product Direction:
  • Define product opportunities and commercial briefs for Product Design & Development
  • Lead decisions on refresh vs. replace vs. add, ensuring newness is purposeful and disciplined
  • Ensure each SKU has a clear role within the assortment (hero, core, support)
  • Partner with Licensing to incorporate collaborations in a scalable, profitable way
• Pricing & Margin Management:
  • Own pricing strategy and SKU-level pricing decisions
  • Set and manage margin targets, including personalization upcharges
  • Partner with Planning and Sourcing to ensure cost and pricing alignment
  • Drive margin improvement through assortment, pricing, and product decisions
• Promo Strategy & Demand Direction:
  • Define promotional strategy by category, including promo eligibility, discount depth guardrails, and the role of promotions in driving demand
  • Partner with Site Merchandising and Planning to execute against strategy while protecting margin
• Inventory & Demand Alignment (with Planning):
  • Define buy intent and investment priorities
  • Partner with Planning on forecasts, inventory risk, and open-to-buy decisions
  • Take action to manage inventory health and optimize turns