Director of Product, Personalization

About the role

Why Here? Gen Digital is a global leader in digital safety and financial empowerment, serving nearly 500 million users across more than 150 countries through trusted brands like Norton, Avast, LifeLock, and MoneyLion. The MoneyLion team builds a deeply personalized financial platform that adapts recommendations and communications to each customer in real time. This role sits at the heart of that vision, shaping how personalization drives engagement across the entire ecosystem.

Responsibilities

• As Director of Product, Personalization at Gen Digital, you will own the strategy and roadmap for the internal personalization engine, defining how behavioral and financial data powers real-time recommendations and ranking.
• You will lead the personalized engagement feed, driving experimentation on card design, content strategy, and CTAs to deepen customer relationships and boost adoption.
• Additionally, you will orchestrate cross-product personalization efforts, aligning lifecycle communications with product signals to create consistent, adaptive experiences that grow lifetime value.