Director, Merchandising, Off White & Avirex

About the role

We are seeking a strategic and entrepreneurial Director of Merchandising to lead product strategy, assortment architecture, and seasonal merchandising for Off-White and Avirex. This role will be responsible for shaping compelling product assortments that balance brand vision, consumer demand, and financial objectives while driving growth across wholesale and retail channels. The ideal candidate brings a strong blend of creative and analytical thinking, with proven experience in assortment planning, product lifecycle management, and cross-functional leadership within a fast-paced apparel environment.

Responsibilities

• Own seasonal merchandising strategy, assortment architecture, and line planning across Off-White and Avirex, ensuring alignment with brand positioning, consumer trends, and business objectives.
• Partner closely with Design to build commercially viable assortments that deliver on brand vision while maximizing revenue and profitability.
• Develop category strategies, pricing architecture, and product mix recommendations using historical performance, market insights, trend analysis, and sell-through data.
• Lead seasonal line planning processes, identifying growth opportunities, whitespace categories, and key product initiatives to drive business expansion.
• Collaborate with Sales teams to develop account-specific assortment strategies, support key retail partnerships, and ensure product offerings align with customer needs and market opportunities.
• Partner with Planning and Finance to establish and achieve seasonal and annual financial targets, including sales, margin, inventory productivity, and buy plans.
• Drive product lifecycle management from concept through market launch, ensuring timely milestone execution and alignment across cross-functional teams.
• Work closely with Production and Supply Chain partners to optimize inventory flow, streamline development timelines, and improve SKU productivity.
• Lead style review and approval processes while ensuring product data accuracy within PLM and related systems.
• Facilitate milestone meetings and seasonal checkpoints, ensuring clear communication, accountability, and execution across Merchandising, Design, Sales, Planning, Production, and Marketing teams.
• Monitor business performance throughout the season and make data-driven recommendations to react to emerging trends, opportunities, and risks.

Qualifications

• 8+ years of merchandising, buying, or product management experience within apparel, fashion, or lifestyle brands, with a proven track record driving category growth and product success.
• Experience working within a high-growth brand or business, with demonstrated success building processes, establishing merchandising