Director, Merchandise
Roc Nation is seeking a strategic, trend-driven Director of Merchandise to lead our product and merchandise division in New York, NY or Los Angeles, CA (on-site, 5 days a week).
About the Role
In this role, you will own end-to-end merchandise operations across Roc Nation’s artist roster — from demand forecasting, financial modeling, and product development through vendor and partner management, D2C e-commerce, tour logistics, event and VIP retail, and post-campaign reconciliation. The role is the single point of ownership for merch strategy and execution, spanning flagship stadium-scale campaigns and developing-artist e-commerce launches simultaneously. It requires an operator who forecasts and models the business, makes decisions under pressure, manages senior external partners directly, and maintains books to an audit-ready, executive-facing standard.
Responsibilities
- Forecasting, Modeling & Planning
- Own demand forecasting and financial modeling across the full roster — from flagship stadium campaigns to developing-artist launches
- Model buys, sizing curves, sell-through, and reorder scenarios; set quantities against sales history and projections
- Build the analytical basis for revenue projections, margin targets, and inventory decisions
- Merchandise & Product Development
- Own product assortment across apparel, music (vinyl / CD / cassette), accessories, and specialty items
- Develop production-ready designs and files with creative teams; manage sampling, approvals, and production timelines
- Build and own PNLs on all product; drive margin and cost decisions
- Vendor & Partner Management
- Own every external partner relationship end-to-end — apparel manufacturers, music pressing/distribution, licensed-goods and fashion collaborators, fulfillment partners, venues, leagues, and promoters
- Negotiate terms, manage POs, and hold partners to delivery, quality, and compliance standards
- Serve as the direct point of contact for senior external stakeholders across all campaigns
- D2C & Ecommerce
- Own D2C storefront strategy and execution on Shopify — builds, drops, pre-orders, and launch coordination
- Partner with digital marketing on fan communications, launch timing, and CS handoff
- Track and report sales performance; drive reorder and inventory decisions
- Tour Logistics, Event & VIP Retail
- Own tour merch logistics end-to-end — routing, freight, cross-border movement, and venue coordination to and through shows
- Plan and execute merch for tours, pop-ups, and stadium/arena activations, including VIP merch programs
- Manage on-site retail operations via Atvenu and POS — staffing coordination, comps, and settlement
- Own post-event inventory reconciliation and variance reporting
- Reporting, Reconciliation & Cross-Functional
- Produce sales recaps and performance reporting for leadership
- Maintain reconciliation and inventory documentation to an audit-ready standard for finance and executive review
- Run weekly merch meetings; maintain agendas and action tracking
- Partner across legal, finance, communications, artist teams, and external partners (venues, leagues, promoters)
- Other duties, as assigned
Requirements
- 5+ years of direct experience in a leadership merchandising role specifically within the music entertainment, artist management or streetwear/apparel industries
- Deep understanding of music fan culture, streetwear trends, and the operational mechanics of both print-on-demand/quick-turn manufacturing and traditional cut-and-sew apparel development
- Proven experience managing a matrixed P&L, budget forecasting, open-to-buy (OTB) planning, and analyzing complex royalty frameworks
- Strong background in negotiating manufacturing terms, vendor service level agreements (SLAs), and licensing/IP guardrails
- Ability to thrive in a fast-paced environment where priorities shift rapidly based on tour schedules, viral cultural moments, and album release timelines
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
Benefits
- Health: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- Yourself: Free concert tickets, paid time off including paid holidays, sick time and floating days
- Career: Career and skill development programs with School of Live
- Wealth: 401(k) program with company match
Note – Roc Nation benefits and policies differ from Live Nation.
Pay
The expected compensation for this position is $120,000.00 USD - $150,000.00 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience.
Schedule
On-site, 5 days a week.