Director of Merchandise

About the role

The Director of Merchandise is responsible for building and scaling Memoir’s merchandise function into a meaningful revenue driver and brand extension of our immersive experiences.

This role owns the full merchandise lifecycle—from concept and curation through procurement, pricing strategy, on-site execution, and post-show analysis. The Director will operate at the intersection of Creative, Operations, Fabrication, Finance, and Show Leadership to deliver a cohesive retail experience that enhances the guest journey while achieving aggressive financial targets.

This is not a passive retail role. It requires a builder who can design systems, lead teams in the field, and treat merchandise as a core component of the show—not an afterthought.

Key Responsibilities

• Lead Merchandise P&L across all Memoir-owned and operated events.
• Define, track, and improve key merchandise performance metrics, including revenue per guest, conversion rate, average order value, gross margin, and inventory performance.
• Develop pricing, forecasting, and inventory planning strategies that support premium guest experiences and financial objectives.
• Collaborate with Creative and show teams to develop merchandise assortments that align with each experience's story, brand, and guest journey.
• Establish product mix and innovation strategies across custom, licensed, curated, and experiential merchandise offerings.
• Sources, negotiates, and manages domestic and international vendors, manufacturing partners, and product development timelines.
• Lead the design and performance of the end-to-end retail experience, including merchandising, store layout, displays, and guest-facing retail environments.
• Build and lead the on-site merchandise operation, including staffing, training, sales standards, and operational execution.
• Oversee merchandise technology, POS systems, inventory controls, reporting, and integration with company operating systems.
• Develop and oversee merchandise inventory lifecycle strategies, including procurement, replenishment, transfers, storage, reuse, and liquidation.
• Serve as the primary cross-functional leader for merchandise strategy, partnering with Creative, Fabrication, Operations, Logistics, Marketing, Finance, and Show Leadership.
• Build scalable merchandise systems, processes, and operating standards that support growth across multiple experiences, markets, and venues.

Work Environment & Expectations

• Work location: Hybrid, office location in Orlando, FL
• Travel: Occasional travel commitments may be required for site familiarization and setup new retail locations

Compensation & Benefits

• Salary and bonus eligibility commensurate with role scope, experience, and performance.
• Participation in Memoir’s bonus program
• Benefits include:
• Health, dental, and vision insurance
• Paid time off and holidays
• Additional company-specific benefits

Why Join Memoir

• Opportunity to be part of a high-growth, nationally recognized company
• Work on innovative, large-scale immersive experiences
• Collaborative and entrepreneurial culture
• Direct impact on meaningful, visible projects