Director Medicaid Plan Marketing

The Director Medicaid Plan Marketing role is based in Grand Prairie, TX, with relocation assistance provided. The position requires being in-office 3 days per week, fostering collaboration and connectivity, while offering flexibility for productivity and work-life balance.

About the role

This role oversees the planning and direction of specific marketing strategies for a single functional marketing area. Key responsibilities include coordinating and directing Medicaid growth and engagement initiatives, ensuring marketing plans meet state contractual requirements, developing and implementing community relations strategies, driving member retention and loyalty programs, leading partnership development, collaborating across Elevance Health businesses in Texas, auditing websites and vendor relationships, researching competitive activity, implementing tracking mechanisms, conducting staff training, making recommendations for product modifications, developing department budgets, securing approval for marketing activities, identifying media opportunities, preparing presentations for senior management, and managing direct reports.

Responsibilities

• Coordinate and direct Medicaid growth and engagement initiatives.
• Ensure marketing plans within the region meet state contractual requirements.
• Develop and implement individual health plan Community Relations Strategy.
• Create robust value-added benefits to improve quality outcomes, including member selection and engagement approaches.
• Drive member retention and loyalty programs.
• Lead efforts to develop key partnerships that drive innovation and growth.
• Collaborate with all Elevance Health businesses in Texas to drive growth.
• Audit website and relevant vendor relationships - providing oversight and performance management.
• Research and evaluate competitive activity.
• Implement effective tracking mechanisms for daily, weekly, monthly, and yearly activities and productivity.
• Develop and conduct staff training methods.
• Make recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.
• Develop and recommend department operating budgets.
• Secure approval of objectives, policies, and programs for corporate marketing activities, and evaluate and report results.
• In partnership with brand management, identify appropriate media opportunities.
• May prepare presentations regarding marketing and outreach programs for senior management groups.
• Hire, train, coach, counsel, and evaluate the performance of direct reports.

Requirements

• BA/BS degree and minimum of 8 years of related experience, including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.
• Master's degree preferred.
• Experience in working with the Texas Medicaid population, including but not limited to STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP preferred.
• Managed Care Health Plan experience preferred.
• Excellent communication skills (written and verbal) and interpersonal skills are strongly preferred.
• Project management certification preferred.
• Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.

Preferred Skills and Experiences

• Master's degree preferred.
• Experience in working with the Texas Medicaid population, including but not limited to STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP preferred.
• Managed Care Health Plan experience preferred.
• Excellent communication skills (written and verbal) and interpersonal skills are strongly preferred.
• Project management certification preferred.
• Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.

Benefits

Elevance Health offers a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Pay

Compensation details are confidential and will be communicated during the interview process.

Schedule

The Director Medicaid Plan Marketing role requires being in-office 3 days per week, fostering collaboration and connectivity, while offering flexibility for productivity and work-life balance.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

Equal Opportunity Employer

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.