Director Media Services

About the Role

Responsible for translating business ambition into actionable media strategies, ensuring plans are rigorous and execution-ready, and turning insights into smarter plans and stronger growth outcomes. This role leads enterprise media planning frameworks, investment stewardship, measurement integration, and cross-team collaboration to deliver high-performing, audience-driven media plans.

Responsibilities

• Media Strategy & Planning Leadership
  • Build strategies, frameworks, media & audience methodologies, investment principles, and operating standards to establish Conagra as a world-class in-house media organization.
  • Serve as the organization’s thought leader on modern media strategy, ensuring media investment translates into clear business outcomes, consumer understanding, and measurable, tracked growth goals & ROI targets.
  • Partner with Brand, Analytics, and Finance teams to support annual planning, scenario modeling, and investment decisions.
  • Establish & maintain activation standards, QA systems, and ensure executional quality across all media channels.
• Elevate Media Effectiveness through Insights & Learning
  • Establish learning agendas, testing frameworks, and optimization processes that continuously improve media ROI, accelerate enterprise learnings, and reimagine performance and operating models.
  • Lead the learning plan process and communication/reporting operating model to ensure insights inform both media and broader marketing improvement.
  • Establish the long-term roadmap for media technology, automation, operational efficiency, and data science, partnering with Analytics and IT teams to evolve data infrastructure, reporting capabilities, and systems.
  • Evaluate emerging technologies, platforms, and AI-enabled solutions to improve media effectiveness.
• Measurement & Performance Leadership
  • Define media success metrics and performance expectations aligned to business objectives and deliver reporting tools and operating models to foster a culture of awareness and continuous improvement.
  • Partner with Marketing Analytics to integrate MMM, incrementality, campaign performance, and audience insights into planning decisions.
  • Lead performance reviews and optimization discussions across stakeholders.
  • Ensure learnings are captured, prioritized, and applied to future investments and planning decisions.
• Team Building & Thought Leadership
  • Coach, mentor, and develop a strong team of Media Planners and Specialists to grow in their media acumen and capabilities, fostering a culture of curiosity, accountability, and continuous improvement.
  • Scale and deploy learnings frameworks and planning methodologies across brand teams and cross-functional partners.
  • Champion planning innovation and adoption of emerging media best practices.
  • Influence cross-functional stakeholders through clear storytelling, analytical and performance-based insights.
  • Lead strategic planning reviews with brand, commerce, analytics, finance, and other stakeholders, providing strategic direction and performance expectations to agency and activation partners.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of media planning, media strategy, or integrated communications experience.
• Experience connecting media investments to business and financial outcomes.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives.
• Experience partnering with analytics teams to leverage measurement and learning frameworks.
• Strong understanding of audience strategy, channel planning, and integrated media ecosystems.

Pay

Pay Range: $135,000 - $200,000. The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level, and skillset, while balancing internal Conagra employees’ equity.

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support, and fitness reimbursement.
• Wealth: Great pay, bonus incentive opportunity, matching 401(k), and stock purchase plan.
• Growth: Career development opportunities, employee resource groups, on-demand learning, and tuition reimbursement.
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to location and role), and volunteer opportunities.