Director, Martech Operations
or drop it. So we can include location and reports to in a p. We must not include boilerplate like EEO, equal opportunity, etc. Remove those. We need to preserve all substantive information. So we need to keep the content from "Why Join GEICO?" (the intro), the role purpose, responsibilities, who you are, qualifications. Also maybe the GEICO Pledge bullet points? It's somewhat generic but could be considered part of "About the role" or "Benefits"? The instruction: Prefer a few substantive sections over many thin ones. So we could have sections: About the role (intro + role purpose + GEICO Pledge?), Responsibilities, Requirements (combining Who You Are and Qualifications). We'll not create Benefits, Pay, Schedule sections because no specific info. We need to use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to output only HTML fragment, no /, no markdown.
Let's extract substantive content:
Intro: "Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers."
Then repeated similar paragraph: "At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers."
We can combine them, but avoid duplication. We'll keep one version.
Then location line: "Director, MarTech Operations Location: Hybrid — 3 days per week onsite at our NYC or Bethesda office. Reports To: Senior Director, Marketing Transformation & Operations". We'll put that in a
.
Then "Role Purpose" paragraph: "The Director, MarTech Operations reimagines what technical program management looks like inside a marketing organization where the most important initiatives don’t arrive on an annual roadmap — they show up every week, often with no plan yet attached. This role is the delivery engine behind GEICO Marketing’s most important technical and data-driven programs: turning ambiguity into team design and clear delivery plans, partnering with the Marketing Systems Design and Technology teams on marketing use cases and roadmaps, and keeping a fast-moving portfolio of programs on track to their key dates. This is a builder’s role, not an administrator’s. We’re looking for someone who wants to reinvent program management itself — bringing the speed, tooling, and AI-native ways of working of a modern technology company into a complex enterprise environment, and creating the velocity marketing needs to keep pace with how fast AI and martech are moving."
Then "Key Responsibilities" with several bullet-like paragraphs. We need to turn each into
- under a
. The responsibilities are grouped under headings: Reimagining Technical Program Delivery, Team Design & Program Momentum, Program Planning & Systems Design Partnership, Program Dependency & Portfolio Management, Program Governance & Reporting. Each has multiple sentences. We'll treat each bullet as a list item.
Then "Who You Are" paragraph: "An agile-native builder who reimagines how program management works rather than running the standard playbook.Deep in AI: fluent in how AI and modern martech are reshaping marketing, and energized by helping the organization move at that pace.Comfortable creating structure and team design out of ambiguity — thrives when a project shows up with no plan yet attached.A momentum-builder: rallies teams, keeps them moving, and translates energy into delivery.A fluent translator between business, marketing, and technical/systems design teams, without needing to own the technical architecture personally."
Note there are missing spaces after colons; we keep as is.
Then "Qualifications" paragraph: "Experience in a fast-moving technology or AI company (e.g., Google, OpenAI, or similar) leading program or project management for marketing- or product-adjacent initiatives; background in modern, high-velocity delivery environments is valued as much as traditional enterprise PMO experience.Track record standing up and leading teams around ambiguous, fast-emerging initiatives, including team design and role clarity.Deep fluency in AI and marketing technology, with experience evaluating and deploying new AI/martech tools quickly.Experience building or reinventing program and project management ways of working, not just administering an existing methodology.Strong program-level dependency and portfolio management skills across multiple concurrent, high-stakes initiatives.Excellent stakeholder management; able to partner with systems design and engineering teams on delivery planning without owning technical architecture.Excellent communicator, able to build momentum and confidence across technical and non-technical audiences alike."
Then "Annual Salary $0.00 - $0.00" etc - we ignore because not specific.
Then "The GEICO Pledge" bullet points: "Great Company: Protecting customers through life’s twists and turns with innovation and integrity. Great Careers: Personalized development programs, mentorship, and certification assistance. Great Culture: Inclusive and collaborative culture rooted in shared success. Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future." This is somewhat generic but could be considered part of About the role or Benefits. Since we are not creating Benefits section due to vagueness, we could include this under About the role as part of the intro. But we already have intro about GEICO Pledge. Might duplicate. We'll keep the intro only.
We must not include EEO etc.
Now construct HTML:
We'll have:
About the role
Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
Director, MarTech Operations Location: Hybrid — 3 days per week onsite at our NYC or Bethesda office. Reports To: Senior Director, Marketing Transformation & Operations
But we shouldn't use strong? Not prohibited but we can just plain text. Use .
Then
Role Purpose
maybe we could incorporate into About the role? But we have heading for Role Purpose? The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings like Role Purpose, but they said prefer few substantive sections. Could combine Role Purpose into About the role. However we already have About the role; we could add Role Purpose as a paragraph under About the role. That's fine.
Thus we have About the role (intro + role purpose). Then Responsibilities. Then Requirements (combining Who You Are and Qualifications). We'll not have separate Qualifications heading.
Let's craft:
About the role
Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
The Director, MarTech Operations reimagines what technical program management looks like inside a marketing organization where the most important initiatives don’t arrive on an annual roadmap — they show up every week, often with no plan yet attached. This role is the delivery engine behind GEICO Marketing’s most important technical and data-driven programs: turning ambiguity into team design and clear delivery plans, partnering with the Marketing Systems Design and Technology teams on marketing use cases and roadmaps, and keeping a fast-moving portfolio of programs on track to their key dates. This is a builder’s role, not an administrator’s. We’re looking for someone who wants to reinvent program management itself — bringing the speed, tooling, and AI-native ways of working of a modern technology company into a complex enterprise environment, and creating the velocity marketing needs to keep pace with how fast AI and martech are moving.
Director, MarTech Operations Location: Hybrid — 3 days per week onsite at our NYC or Bethesda office. Reports To: Senior Director, Marketing Transformation & Operations
But we used strong; maybe better to just plain text. We'll remove strong.
Now Responsibilities:
Responsibilities
- Reimagining Technical Program Delivery: Build a new model for technical program management designed for a portfolio that changes weekly — where major AI, data, and martech initiatives emerge continuously rather than on a fixed annual cycle. Design the agile, high-velocity delivery system — rituals, tooling, and decision-making — that lets the organization move at the speed AI and martech are moving, not the speed of a traditional PMO. Treat the delivery model itself as something to continuously reinvent rather than a
for prose. We need to output only HTML fragment, no /, no markdown. Let's extract substantive content: Intro: "Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers." Then repeated similar paragraph: "At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers." We can combine them, but avoid duplication. We'll keep one version. Then location line: "Director, MarTech Operations Location: Hybrid — 3 days per week onsite at our NYC or Bethesda office. Reports To: Senior Director, Marketing Transformation & Operations". We'll put that in a
. Then "Role Purpose" paragraph: "The Director, MarTech Operations reimagines what technical program management looks like inside a marketing organization where the most important initiatives don’t arrive on an annual roadmap — they show up every week, often with no plan yet attached. This role is the delivery engine behind GEICO Marketing’s most important technical and data-driven programs: turning ambiguity into team design and clear delivery plans, partnering with the Marketing Systems Design and Technology teams on marketing use cases and roadmaps, and keeping a fast-moving portfolio of programs on track to their key dates. This is a builder’s role, not an administrator’s. We’re looking for someone who wants to reinvent program management itself — bringing the speed, tooling, and AI-native ways of working of a modern technology company into a complex enterprise environment, and creating the velocity marketing needs to keep pace with how fast AI and martech are moving." Then "Key Responsibilities" with several bullet-like paragraphs. We need to turn each into
- . The responsibilities are grouped under headings: Reimagining Technical Program Delivery, Team Design & Program Momentum, Program Planning & Systems Design Partnership, Program Dependency & Portfolio Management, Program Governance & Reporting. Each has multiple sentences. We'll treat each bullet as a list item.
Then "Who You Are" paragraph: "An agile-native builder who reimagines how program management works rather than running the standard playbook.Deep in AI: fluent in how AI and modern martech are reshaping marketing, and energized by helping the organization move at that pace.Comfortable creating structure and team design out of ambiguity — thrives when a project shows up with no plan yet attached.A momentum-builder: rallies teams, keeps them moving, and translates energy into delivery.A fluent translator between business, marketing, and technical/systems design teams, without needing to own the technical architecture personally."
Note there are missing spaces after colons; we keep as is.
Then "Qualifications" paragraph: "Experience in a fast-moving technology or AI company (e.g., Google, OpenAI, or similar) leading program or project management for marketing- or product-adjacent initiatives; background in modern, high-velocity delivery environments is valued as much as traditional enterprise PMO experience.Track record standing up and leading teams around ambiguous, fast-emerging initiatives, including team design and role clarity.Deep fluency in AI and marketing technology, with experience evaluating and deploying new AI/martech tools quickly.Experience building or reinventing program and project management ways of working, not just administering an existing methodology.Strong program-level dependency and portfolio management skills across multiple concurrent, high-stakes initiatives.Excellent stakeholder management; able to partner with systems design and engineering teams on delivery planning without owning technical architecture.Excellent communicator, able to build momentum and confidence across technical and non-technical audiences alike."
Then "Annual Salary $0.00 - $0.00" etc - we ignore because not specific.
Then "The GEICO Pledge" bullet points: "Great Company: Protecting customers through life’s twists and turns with innovation and integrity. Great Careers: Personalized development programs, mentorship, and certification assistance. Great Culture: Inclusive and collaborative culture rooted in shared success. Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future." This is somewhat generic but could be considered part of About the role or Benefits. Since we are not creating Benefits section due to vagueness, we could include this under About the role as part of the intro. But we already have intro about GEICO Pledge. Might duplicate. We'll keep the intro only.
We must not include EEO etc.
Now construct HTML:
We'll have:
- Reimagining Technical Program Delivery: Build a new model for technical program management designed for a portfolio that changes weekly — where major AI, data, and martech initiatives emerge continuously rather than on a fixed annual cycle. Design the agile, high-velocity delivery system — rituals, tooling, and decision-making — that lets the organization move at the speed AI and martech are moving, not the speed of a traditional PMO. Treat the delivery model itself as something to continuously reinvent rather than a
About the role
Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
Director, MarTech Operations Location: Hybrid — 3 days per week onsite at our NYC or Bethesda office. Reports To: Senior Director, Marketing Transformation & Operations
But we shouldn't use strong? Not prohibited but we can just plain text. Use. Then
Role Purpose
maybe we could incorporate into About the role? But we have heading for Role Purpose? The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings like Role Purpose, but they said prefer few substantive sections. Could combine Role Purpose into About the role. However we already have About the role; we could add Role Purpose as a paragraph under About the role. That's fine. Thus we have About the role (intro + role purpose). Then Responsibilities. Then Requirements (combining Who You Are and Qualifications). We'll not have separate Qualifications heading. Let's craft:About the role
Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
The Director, MarTech Operations reimagines what technical program management looks like inside a marketing organization where the most important initiatives don’t arrive on an annual roadmap — they show up every week, often with no plan yet attached. This role is the delivery engine behind GEICO Marketing’s most important technical and data-driven programs: turning ambiguity into team design and clear delivery plans, partnering with the Marketing Systems Design and Technology teams on marketing use cases and roadmaps, and keeping a fast-moving portfolio of programs on track to their key dates. This is a builder’s role, not an administrator’s. We’re looking for someone who wants to reinvent program management itself — bringing the speed, tooling, and AI-native ways of working of a modern technology company into a complex enterprise environment, and creating the velocity marketing needs to keep pace with how fast AI and martech are moving.
Director, MarTech Operations Location: Hybrid — 3 days per week onsite at our NYC or Bethesda office. Reports To: Senior Director, Marketing Transformation & Operations
But we used strong; maybe better to just plain text. We'll remove strong. Now Responsibilities: