Director Marketing Technology Strategy

About the role

This role is responsible for leading the enterprise marketing technology strategy function, owning platform vision, architectural standards, and governance across the MarTech ecosystem. This role defines how marketing technology capabilities are designed, integrated, and evolved to support business priorities, ensuring investments deliver measurable value, reduce complexity, and enable scalable execution.

Responsibilities

• Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles
• Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities
• Evaluate and prioritize platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability
• Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making
• Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards
• Serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment
• Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack
• Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation
• Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work
• Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value
• Lead and mentor a high-performing team that proactively identifies opportunities solutions for the customer's end-to-end experience, fostering a culture of collaboration, accountability, and innovation within the team

Requirements

• Relevant platform or domain certifications preferred (e.g., Salesforce, data governance, privacy, marketing technology)
• Bachelor’s degree in information systems, technology management, marketing, or a related field
• 8+ years preferred experience in marketing technology, consumer data, CRM, digital experience or related disciplines
• 3+ years of experience managing others required
• Demonstrated knowledge and experience with marketing operations planning and execution
• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles
• Prioritized ability to assess tradeoffs and guide informed decision-making
• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences
• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

Qualifications

• Master’s degree or equivalent in a relevant field or industry preferred

Skills & Abilities

• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles
• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders
• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness
• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making
• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences
• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

Benefits

Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance
Benefits and More
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Education Assistance Program