Director Marketing Technology & Channel Management

Essential Responsibilities

• Lead the strategy, governance, and optimization of the marketing technology stack to support member growth and top-of-the-house business objectives.
• Execute enterprise-wide, multi-channel strategies across email, DM, SMS, web, search, social, and other emerging channels.
• Define and execute member journeys using audience segmentation, preference data, and marketing automation platforms.
• Establish and optimize omnichannel engagement frameworks to deliver seamless, consistent member experiences across digital touchpoints.
• Define and maintain channel governance, communication standards, and best practices to ensure brand consistency and regulatory compliance.
• Drive marketing data, analytics, attribution, and reporting to enable data-driven decision-making.
• Develop audience preference models to enable acquisition marketing, lifecycle marketing, and personalized messages and offers to drive deeper member relationships.
• Partner with product, digital, IT, sales, operations, compliance, procurement, and business leaders to define our target martech architecture, and side-by-side to deliver on it.
• Monitor, analyze, and optimize channel performance through testing, KPIs, attribution models, and continuous improvement initiatives.
• Establish a multi-touch attribution model to improve channel performance tracking and ROI measurements.
• Manage vendor and supplier relationships, including negotiating contracts, service levels, support hours, while conducting regular business reviews with select vendors to ensure ongoing quality delivery and performance.
• Conduct internal audits and instill the appropriate governance and controls to ensure adherence to compliance requirements and best practices.
• Serve as a strategic partner, provide guidance on campaign orchestration, channel attribution, data integration, and performance reporting critical to driving marketing effectiveness.
• Lead a team accountable for multi-channel management, execution, governance, performance improvement, and optimization across areas such as email, DM, social, search, websites and landing pages, and for audience preference modeling, marketing automation, AEO / SEO and accessibility best practices, optimization, CMS platform implementation and management, and end-to-end channel management.
• Plan, oversee and lead the work of the team to meet functional and individual operational objectives and goals.
• Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities.
• Responsible for hire, fire, performance, discipline and problem-resolution decisions.

Education & Years of Experience

• Minimum - 4 Year Bachelors Degree in Marketing, Computer Science or related
• Preferred - Graduate Degree in Marketing, Computer Science or related
• Minimum - 7 Tears or Marketing Technology or related
• Minimum - 3 Years of People management
• In Lieu of Education: 10 Years of Marketing Technology including people management

Compensation & Benefits

• Typical hiring range: $149,700.00 to $256,700.00 Annually.
• Actual compensation will be determined using factors such as experience, skills & knowledge.
• Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including: Annual performance bonus, Work from home up to 3 days a week, Paid parental leave, Employee discount programs, Time off including paid personal and sick days, 11 paid holidays
• Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.
• Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act.
• Ensures compliance with all applicable state and federal laws, company procedures and policies.
• Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.