Director, Marketing Technology

About Step

Step’s mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we’re part of Beast Industries—the company behind MrBeast—we’re poised for a new phase of growth to deliver financial literacy and tools at massive scale.

About the Role

Marketing at Step runs on data. Every acquisition channel, lifecycle campaign, rewards drop, and measurement decision depends on clean, connected, well-modeled data flowing between our product, our warehouse, and a dozen marketing platforms. Today, much of that work lands on engineering. We’re hiring a Director, Marketing Technology, to own it end-to-end.

This is a deeply technical, hands-on role for someone with a software or data engineering background who wants to apply that skill set to growth. You’ll be the architect and operator of Step’s marketing technology stack: owning our ad channel and attribution integrations, managing our vendor ecosystem (Segment, AppsFlyer, Braze, Funnel, and others), building the data models and analytical tooling the marketing team runs on, and shipping the monthly rewards and offers that drive engagement.

You’ll act as the bridge between Marketing, Product, and Engineering—taking on the technical work that currently pulls engineers away from the core product, and raising the bar on what marketing can measure, automate, and personalize. You’ll start as a hands-on individual contributor with the opportunity to build and lead a marketing technology team as the function scales.

Responsibilities

• Own the marketing technology stack: architecture, roadmap, day-to-day operation, documentation, QA, and governance standards that keep it reliable and privacy-compliant
• Manage all marketing technology partners (Segment, AppsFlyer, Braze, Funnel, and similar), including evaluation, implementation, optimization, and contract/renewal input
• Build and optimize ad channel and measurement integrations: configure, validate, and maintain integrations with paid channels (Meta, Google, TikTok, and similar), including server-side conversion APIs, event schemas, setup counting methods, attribution windows, and first-party audience syncs
• Own attribution and mobile measurement (AppsFlyer/Segment): SKAN/postback configuration, conversion windows, deduplication, and channel-level data quality
• Partner on GA4 implementation: event taxonomy, funnel conversion configuration, and custom reporting; leverage GA4 data to fill attribution gaps across channels and inform incrementality analysis
• Be the data backbone of the marketing team: build and maintain pipelines and data models that power marketing reporting, audience segmentation, and campaign measurement with identity, event, and audience definitions kept consistent across product, warehouse, and activation platforms
• Develop self-serve analytical tools, dashboards, and automations so marketers can answer their own questions (e.g., spend pacing, funnel conversion, LTV, incrementality)
• Own the technical build of Step’s monthly rewards and offers program end-to-end: targeting logic, delivery, tracking, and post-campaign readout
• Support lifecycle and CRM campaign execution in Braze: triggers and data feeds
• Serve as marketing’s technical counterpart to Product, Engineering, and Data: scope requests, set priorities, and take build work off engineering’s plate

Qualifications

• 7+ years across software engineering, data engineering, or marketing technology, with meaningful time spent as a hands-on engineer
• Proven experience owning a modern martech stack at a consumer company: CDP (Segment or similar), MMP (AppsFlyer, Adjust, or Branch), and lifecycle platforms (Braze or similar)
• Strong SQL and working proficiency in a scripting language (Python or JavaScript); comfortable with APIs, webhooks, event-driven architectures, and cloud data warehouses
• Deep understanding of mobile and web attribution: conversion APIs, SKAdNetwork, postbacks, deduplication, and incrementality
• A clear communicator who bridges marketing, engineering, and executive audiences
• Hungry for action and would rather ship a working solution this week than a perfect one next quarter
• Experience operating martech at larger scale, ideally through viral moments or campaign-driven traffic spikes

Technology

• Kotlin
• RPC
• Protocol Buffers
• Dagger
• Postgres
• JOOQ
• BigQuery
• Kubernetes
• Terraform

Logistics

Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings. Reports to: Chief Marketing Officer. Education: Bachelor’s degree or an equivalent combination of education, training, and experience.

Benefits

• Competitive compensation and stock options
• Generous medical, dental, vision, and company-paid life insurance
• 401k plan with Safe Harbor company matching
• Flexible vacation policy and paid company holidays
• 12 weeks paid parental leave with flexible return to work
• Company-provided technology package