Director, Marketing Technology & Operations

Responsibilities

• Own and evolve the marketing technology stack, including MAP, CRM integrations, attribution tooling, ABM platforms, website, and campaign management systems
• Maintain deep expertise in legacy and established tools (Marketo, Salesforce, etc.) while proactively identifying gaps and modernization opportunities
• Build and maintain a reliable data foundation: clean lead records, consistent attribution, and trustworthy reporting across the funnel
• Partner closely with the finance team to support pipeline analysis and reporting
• Lead the team's adoption of AI-powered tools and workflows across functions
• Design and deploy agents and automations that reduce manual work, accelerate execution, and improve personalization at scale
• Stay ahead of the curve on emerging AI capabilities relevant to marketing, from content operations to campaign optimization to audience intelligence, and translate those into real working systems
• Define and own the operational infrastructure that connects top-of-funnel brand programs through to closed-won pipeline
• Partner with demand gen, content, and field teams to ensure operational readiness for campaigns and launches

Requirements

• 8+ years in marketing operations, with at least 2 years in a leadership role
• Deep hands-on experience with enterprise marketing technology stacks — you've built, migrated, and maintained these systems, not just managed vendors. Preference for experience with Marketo, Salesforce, 6sense, Optimizely, GA4, Glean.
• Demonstrated experience implementing AI tools, automations, or agents in a marketing context — you've shipped things, not just explored them
• Strong understanding of the full marketing funnel and how ops connects each stage: brand → demand → pipeline → retention/community
• Fluency in marketing data: attribution models, funnel metrics, lead scoring, campaign reporting, and CRM hygiene
• Excellent cross-functional communicator — able to translate technical tradeoffs into business decisions for non-technical stakeholders
• Bias toward action, high ownership, and comfort operating in ambiguity