Director, Marketing Technology & Campaign Operations
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. The posting includes EEO statement at end: "Arctic Wolf is an Equal Opportunity Employer..." That's boilerplate; should remove. Also "On-Camera Policy" maybe not needed as it's not a standard heading; but we could include as a section? The instruction says use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should only use those headings. So we should not create a heading for On-Camera Policy or Travel Requirements unless they fit under Benefits? Travel Requirements could be considered part of Benefits? Not really. Probably we should omit Travel Requirements and On-Camera Policy as they are not in the allowed headings. However we must preserve ALL substantive information; but we can fold minor metadata into a short
or drop it. Travel Requirements is minor metadata; we could drop it or put in a short p under maybe About the role? The instruction: "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Travel Requirements is minor metadata; we can drop it or include as a short p somewhere. Safer to drop it.
Similarly On-Camera Policy is also minor metadata; drop.
We need to include Benefits section with list.
We need to include Requirements section: combine Minimum Qualifications, Preferred Qualifications, and Who You Are? The "Who You Are" is more like desired attributes; could be part of Requirements. We'll create a Requirements section with sub-sections? But we must use
- for any list of duties/requirements/benefits. So we can make a list of requirements. However we need to preserve all substantive information; we can't lose details like "10+ years of experience..." etc. We'll create a
with each qualification as a - . For Preferred Qualifications we can also list but maybe separate? Could combine but we need to preserve; we can list both minimum and preferred under same list but maybe label? Could add a
before list indicating minimum qualifications, then
. Then another for preferred qualifications then
. That's okay.
Similarly Responsibilities: we have a big paragraph with bullet-like sentences. We'll convert each responsibility sentence into - under a
. Ensure we keep all details.
About the role: we have a paragraph; we can put in .
Benefits: we have list; we will put in
.
We must not include headings with empty content. So we will have sections: About the role, Responsibilities, Requirements, Benefits.
We must not include Skills, Pay, Schedule.
Now produce HTML fragment.
Let's extract the About the role text: Starting after "About The Role". The paragraph: "The Director, Marketing Technology & Campaign Operations owns the technology, data, and operational engine that powers Arctic Wolf’s global marketing organization — from the marketing technology (MarTech) stack and artificial intelligence (AI) roadmap through the campaign operations execution that turns strategy into delivered programs. This role sits on the Growth Services and Operations leadership team and reports directly to the VP, Growth Services and Operations. This leader owns the marketing technology ecosystem end to end, including Marketo administration, the broader go-to-market (GTM) technology stack, data architecture and governance, and the effort to embed AI into the team’s core workflows. The role also owns the operational engine that delivers campaigns on behalf of the teams that own strategy and pipeline targets, including Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation. This is a services and execution role for campaigns — it exists so the teams setting demand strategy have one reliable partner who builds, launches, and runs their programs to a high standard, on time, and within budget. Account-based marketing, pipeline acceleration and reengagement, and creative campaign programs sit outside this role's scope and remain owned by other teams. This leader owns campaign execution across email, webinar, direct mail, and content syndication across the NAM (North America), EMEA (Europe, the Middle East, and Africa), and APAC (Asia-Pacific) regions and Arctic Wolf’s sales plays, including the intake model, service level agreements (SLAs), build and QA standards, and the budget and MDF (market development funds) administration that keep the broader marketing organization moving without becoming a bottleneck. This is a people-leadership-heavy role, managing a distributed team that spans marketing technology, database management, email and nurture strategy, and campaign operations, and a close partner to the Senior Director, Campaigns and Content and the teams that own demand and pipeline targets."
We'll put that in .
Responsibilities: The section "Responsibilities" includes several bullet-like paragraphs each starting with a bold heading? Actually the text:
"Responsibilities
Marketing Technology Strategy & Architecture Own the strategy, architecture, and performance of the marketing technology ecosystem, including Marketo administration, governance, and configuration.Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy.Own vendor selection, contract negotiation, and renewal decisions for MarTech tools, including intent and enrichment platforms, AI data layers, and integration platform as a service (iPaaS) tools.Continuously evaluate emerging technologies and vendors and recommend the highest-return investments.Set up, manage, and troubleshoot integrations across the stack, including with Salesforce and other core business systems. Embedding AI Into Marketing Operations Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows.Identify and operationalize AI use cases that make marketers and sales development representatives (SDRs) more effective and efficient.Own measurable outcomes tied to AI adoption, including cycle-time reduction and process automation, and report progress to leadership.Stay ahead of MarTech and AI trends to keep Arctic Wolf’s stack modern and competitive. Data, Lifecycle & Reporting Infrastructure Own database strategy, lifecycle-stage design, lead scoring, and routing architecture in partnership with the marketing technology and database management team.Own the data and reporting infrastructure that supports campaign attribution, sales-play performance, and pipeline reporting.Establish data governance and compliance practices (e.g., GDPR, CCPA) that maintain accuracy and consistency across marketing systems.Ensure the technology stack is configured for scale, security, compliance, and operational excellence. Campaign Operations Leadership & Execution Excellence Own the end-to-end campaign operations model across email, webinar (ON24), direct mail (Sendoso), content syndication, and list management, in partnership with the Campaigns and Content team.Own the intake model, SLAs, prioritization, and operating cadence that campaign requests move through, including email rules of engagement.Ensure consistent build quality, tracking, and attribution setup in Marketo and Salesforce across the NAM, EMEA, and APAC regions and sales plays.Continuously identify opportunities to standardize and automate recurring campaign work. Marketing Investment Planning & Budget Governance Partner with the Revenue and Growth Leadership Team to develop the annual marketing budget, aligning spend with strategic growth priorities and pipeline targets.Implement processes and controls to track, approve, and reconcile spend, ensuring budget discipline, transparency, and alignment with corporate finance practices.Own budget and MDF administration for the team, including AWS Partner Funding requests, claims, and invoicing. People Leadership & Team Development Lead and develop a distributed team spanning marketing technology, database management, email and nurture strategy, and campaign operations.Set clear priorities, SLAs, operating rhythms, and development plans, including a generalist coverage model so aligned stakeholders never lose a point of contact.Build a culture of technical rigor, execution excellence, and continuous improvement. Cross-Functional Partnership Serve as the primary execution partner to Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation for their campaign programs.Serve as the primary marketing partner to Business Applications and IT, resolving dependencies on routing, scoring, and lifecycle triggers.Partner with the Senior Director, Campaigns and Content on campaign calendar, briefs, and content activation.Partner with Sales Operations, Revenue Operations, and Finance on shared infrastructure, budget, and vendor decisions.Represent marketing technology and campaign operations priorities in Growth Services and Operations leadership planning."
We need to split into list items. Each bold heading is a category; we could keep each sentence as separate
- . But we need to preserve all info; we can make each sentence a list item. Let's parse.
I'll create list items for each sentence separated by period. However some sentences are long with multiple clauses; but we can keep as one
- per sentence.
Let's extract sentences:
1. Own the strategy, architecture, and performance of the marketing technology ecosystem, including Marketo administration, governance, and configuration.
2. Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy.
3. Own vendor selection, contract negotiation, and renewal decisions for MarTech tools, including intent and enrichment platforms, AI data layers, and integration platform as a service (iPaaS) tools.
4. Continuously evaluate emerging technologies and vendors and recommend the highest-return investments.
5. Set up, manage, and troubleshoot integrations across the stack, including with Salesforce and other core business systems.
6. Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows.
7. Identify and operationalize AI use cases that make marketers and sales development representatives (SDRs) more effective and efficient.
8. Own measurable outcomes tied to AI adoption, including cycle-time reduction and process automation, and report progress to leadership.
9. Stay ahead of MarTech and AI trends to keep Arctic Wolf’s stack modern and competitive.
10. Own database strategy, lifecycle-stage design, lead scoring, and routing architecture in partnership with the marketing technology and database management team.
11. Own the data and reporting infrastructure that supports campaign attribution, sales-play performance, and pipeline reporting.
12. Establish data governance and compliance practices (e.g., GDPR, CCPA) that maintain accuracy and consistency across marketing systems.
13. Ensure the technology stack is configured for scale, security, compliance, and operational excellence.
14. Own the end-to-end campaign operations model across email, webinar (ON24), direct mail (Sendoso), content syndication, and list management, in partnership with the Campaigns and Content team.
15. Own the intake model, SLAs, prioritization, and operating cadence that campaign requests move through, including email rules of engagement.
16. Ensure consistent build quality, tracking, and attribution setup in Marketo and Salesforce across the NAM, EMEA, and APAC regions and sales plays.
17. Continuously identify opportunities to standardize and automate recurring campaign work.
18. Partner with the Revenue and Growth Leadership Team to develop the annual marketing budget, aligning spend with strategic growth priorities and pipeline targets.
19. Implement processes and controls to track, approve, and reconcile spend
for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. The posting includes EEO statement at end: "Arctic Wolf is an Equal Opportunity Employer..." That's boilerplate; should remove. Also "On-Camera Policy" maybe not needed as it's not a standard heading; but we could include as a section? The instruction says use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should only use those headings. So we should not create a heading for On-Camera Policy or Travel Requirements unless they fit under Benefits? Travel Requirements could be considered part of Benefits? Not really. Probably we should omit Travel Requirements and On-Camera Policy as they are not in the allowed headings. However we must preserve ALL substantive information; but we can fold minor metadata into a short
or drop it. Travel Requirements is minor metadata; we could drop it or put in a short p under maybe About the role? The instruction: "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Travel Requirements is minor metadata; we can drop it or include as a short p somewhere. Safer to drop it. Similarly On-Camera Policy is also minor metadata; drop. We need to include Benefits section with list. We need to include Requirements section: combine Minimum Qualifications, Preferred Qualifications, and Who You Are? The "Who You Are" is more like desired attributes; could be part of Requirements. We'll create a Requirements section with sub-sections? But we must use
- for any list of duties/requirements/benefits. So we can make a list of requirements. However we need to preserve all substantive information; we can't lose details like "10+ years of experience..." etc. We'll create a
- with each qualification as a
- . For Preferred Qualifications we can also list but maybe separate? Could combine but we need to preserve; we can list both minimum and preferred under same list but maybe label? Could add a
before list indicating minimum qualifications, then
- . Then another
- under a
- . Ensure we keep all details.
About the role: we have a paragraph; we can put in
- . But we need to preserve all info; we can make each sentence a list item. Let's parse. I'll create list items for each sentence separated by period. However some sentences are long with multiple clauses; but we can keep as one
- per sentence. Let's extract sentences: 1. Own the strategy, architecture, and performance of the marketing technology ecosystem, including Marketo administration, governance, and configuration. 2. Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy. 3. Own vendor selection, contract negotiation, and renewal decisions for MarTech tools, including intent and enrichment platforms, AI data layers, and integration platform as a service (iPaaS) tools. 4. Continuously evaluate emerging technologies and vendors and recommend the highest-return investments. 5. Set up, manage, and troubleshoot integrations across the stack, including with Salesforce and other core business systems. 6. Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows. 7. Identify and operationalize AI use cases that make marketers and sales development representatives (SDRs) more effective and efficient. 8. Own measurable outcomes tied to AI adoption, including cycle-time reduction and process automation, and report progress to leadership. 9. Stay ahead of MarTech and AI trends to keep Arctic Wolf’s stack modern and competitive. 10. Own database strategy, lifecycle-stage design, lead scoring, and routing architecture in partnership with the marketing technology and database management team. 11. Own the data and reporting infrastructure that supports campaign attribution, sales-play performance, and pipeline reporting. 12. Establish data governance and compliance practices (e.g., GDPR, CCPA) that maintain accuracy and consistency across marketing systems. 13. Ensure the technology stack is configured for scale, security, compliance, and operational excellence. 14. Own the end-to-end campaign operations model across email, webinar (ON24), direct mail (Sendoso), content syndication, and list management, in partnership with the Campaigns and Content team. 15. Own the intake model, SLAs, prioritization, and operating cadence that campaign requests move through, including email rules of engagement. 16. Ensure consistent build quality, tracking, and attribution setup in Marketo and Salesforce across the NAM, EMEA, and APAC regions and sales plays. 17. Continuously identify opportunities to standardize and automate recurring campaign work. 18. Partner with the Revenue and Growth Leadership Team to develop the annual marketing budget, aligning spend with strategic growth priorities and pipeline targets. 19. Implement processes and controls to track, approve, and reconcile spend
. Benefits: we have list; we will put in
- .
We must not include headings with empty content. So we will have sections: About the role, Responsibilities, Requirements, Benefits.
We must not include Skills, Pay, Schedule.
Now produce HTML fragment.
Let's extract the About the role text: Starting after "About The Role". The paragraph: "The Director, Marketing Technology & Campaign Operations owns the technology, data, and operational engine that powers Arctic Wolf’s global marketing organization — from the marketing technology (MarTech) stack and artificial intelligence (AI) roadmap through the campaign operations execution that turns strategy into delivered programs. This role sits on the Growth Services and Operations leadership team and reports directly to the VP, Growth Services and Operations. This leader owns the marketing technology ecosystem end to end, including Marketo administration, the broader go-to-market (GTM) technology stack, data architecture and governance, and the effort to embed AI into the team’s core workflows. The role also owns the operational engine that delivers campaigns on behalf of the teams that own strategy and pipeline targets, including Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation. This is a services and execution role for campaigns — it exists so the teams setting demand strategy have one reliable partner who builds, launches, and runs their programs to a high standard, on time, and within budget. Account-based marketing, pipeline acceleration and reengagement, and creative campaign programs sit outside this role's scope and remain owned by other teams. This leader owns campaign execution across email, webinar, direct mail, and content syndication across the NAM (North America), EMEA (Europe, the Middle East, and Africa), and APAC (Asia-Pacific) regions and Arctic Wolf’s sales plays, including the intake model, service level agreements (SLAs), build and QA standards, and the budget and MDF (market development funds) administration that keep the broader marketing organization moving without becoming a bottleneck. This is a people-leadership-heavy role, managing a distributed team that spans marketing technology, database management, email and nurture strategy, and campaign operations, and a close partner to the Senior Director, Campaigns and Content and the teams that own demand and pipeline targets."
We'll put that in
. Responsibilities: The section "Responsibilities" includes several bullet-like paragraphs each starting with a bold heading? Actually the text: "Responsibilities Marketing Technology Strategy & Architecture Own the strategy, architecture, and performance of the marketing technology ecosystem, including Marketo administration, governance, and configuration.Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy.Own vendor selection, contract negotiation, and renewal decisions for MarTech tools, including intent and enrichment platforms, AI data layers, and integration platform as a service (iPaaS) tools.Continuously evaluate emerging technologies and vendors and recommend the highest-return investments.Set up, manage, and troubleshoot integrations across the stack, including with Salesforce and other core business systems. Embedding AI Into Marketing Operations Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows.Identify and operationalize AI use cases that make marketers and sales development representatives (SDRs) more effective and efficient.Own measurable outcomes tied to AI adoption, including cycle-time reduction and process automation, and report progress to leadership.Stay ahead of MarTech and AI trends to keep Arctic Wolf’s stack modern and competitive. Data, Lifecycle & Reporting Infrastructure Own database strategy, lifecycle-stage design, lead scoring, and routing architecture in partnership with the marketing technology and database management team.Own the data and reporting infrastructure that supports campaign attribution, sales-play performance, and pipeline reporting.Establish data governance and compliance practices (e.g., GDPR, CCPA) that maintain accuracy and consistency across marketing systems.Ensure the technology stack is configured for scale, security, compliance, and operational excellence. Campaign Operations Leadership & Execution Excellence Own the end-to-end campaign operations model across email, webinar (ON24), direct mail (Sendoso), content syndication, and list management, in partnership with the Campaigns and Content team.Own the intake model, SLAs, prioritization, and operating cadence that campaign requests move through, including email rules of engagement.Ensure consistent build quality, tracking, and attribution setup in Marketo and Salesforce across the NAM, EMEA, and APAC regions and sales plays.Continuously identify opportunities to standardize and automate recurring campaign work. Marketing Investment Planning & Budget Governance Partner with the Revenue and Growth Leadership Team to develop the annual marketing budget, aligning spend with strategic growth priorities and pipeline targets.Implement processes and controls to track, approve, and reconcile spend, ensuring budget discipline, transparency, and alignment with corporate finance practices.Own budget and MDF administration for the team, including AWS Partner Funding requests, claims, and invoicing. People Leadership & Team Development Lead and develop a distributed team spanning marketing technology, database management, email and nurture strategy, and campaign operations.Set clear priorities, SLAs, operating rhythms, and development plans, including a generalist coverage model so aligned stakeholders never lose a point of contact.Build a culture of technical rigor, execution excellence, and continuous improvement. Cross-Functional Partnership Serve as the primary execution partner to Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation for their campaign programs.Serve as the primary marketing partner to Business Applications and IT, resolving dependencies on routing, scoring, and lifecycle triggers.Partner with the Senior Director, Campaigns and Content on campaign calendar, briefs, and content activation.Partner with Sales Operations, Revenue Operations, and Finance on shared infrastructure, budget, and vendor decisions.Represent marketing technology and campaign operations priorities in Growth Services and Operations leadership planning." We need to split into list items. Each bold heading is a category; we could keep each sentence as separate
for preferred qualifications then
- . That's okay.
Similarly Responsibilities: we have a big paragraph with bullet-like sentences. We'll convert each responsibility sentence into
- under a
- . For Preferred Qualifications we can also list but maybe separate? Could combine but we need to preserve; we can list both minimum and preferred under same list but maybe label? Could add a