Director, Marketing Technology & Operations

RSAC is the premier series of global events and year-round learning for the cybersecurity community. We bring the security industry together to discuss current and future concerns, access experts, and advance cybersecurity posture through unbiased content, ideas, and technologies.

About the role

We are seeking a Director of Marketing Technology & Operations to build and optimize our marketing technology infrastructure while owning the operations and performance of email and website. This role reports to the VP of Marketing and starts with a team of three direct reports.

Responsibilities

• Marketing Technology Stack Management
  • Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
  • Evaluate and recommend new technologies and tools to enhance marketing capabilities, automation, and efficiency
  • Manage relationships with technology vendors and partners to ensure service quality and contract optimization
• Channel Operations
  • Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
  • Manage operations and production for email in HubSpot, including deliverability and technical troubleshooting
  • Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI
  • Support cross-functional stakeholders with technical enablement and training when rolling out new tools and processes
• Strategy & Performance
  • Oversee tracking and analysis of email performance data; recommend testing strategies to improve
  • Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
  • Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility

Requirements

• Proven expertise building and managing marketing technology stacks at scale
• Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g., Salesforce), and data analytic tools (e.g., Google Tag Manager)
• Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
• Deep understanding of SEO principles, site architecture, and organic search optimization
• Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
• Knowledge of marketing compliance and data privacy regulations
• Strong analytical skills and the ability to interpret marketing data to make informed decisions

Qualifications

• 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility
• Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred
• Certifications in marketing automation and project management desired

Location & Eligibility

This is a remote position. To be considered, you must reside in one of the following states: California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, or Washington.

Benefits

• Salary range: $180,000 – $200,000
• Employer-subsidised medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent on company and personal performance
• Annual company-wide offsite

Our Culture

We believe that our differences make us stronger and are committed to fostering a culture of respect, empathy, and understanding. As a fully remote team operating across the United States, we offer flexibility to work from wherever you choose. Our team is passionate and results-oriented, striving for excellence in everything we do. We value diversity and encourage team members to share their unique perspectives, recognizing that collaboration helps us achieve our goals faster and more effectively.

Why RSAC?

The RSAC team takes pride in shaping the future of cybersecurity and being part of a global community. We seek imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the knowledge they need to thrive and safeguard organizations against cyberthreats.