Director Marketing & Partnerships

The Paley Center for Media is the world’s leading 501(c)(3) nonprofit cultural institution whose mission is to preserve media history and explore media’s powerful shaping influence on culture. The Paley Center owns the iconic New York Paley Museum, produces public and industry programs, and maintains the Paley Archive—one of the largest public collections of television and radio programs spanning over 100 years. The institution serves K-12 educators and students nationwide through its education classes and convenes influential leaders to debate critical industry issues.

About the role

The Director, Marketing & Partnerships is a strategic, high-energy leader responsible for expanding the Paley Center's reach and reputation by cultivating partnerships, building and nurturing audiences, and leading creative marketing and promotional campaigns. This role advances the Paley Center’s mission by developing mutually beneficial relationships with external organizations, driving visitor growth, and overseeing dynamic content and collateral that elevates the brand. The Director serves as a key strategic partner in identifying new opportunities, executing special projects, and aligning marketing and partnership efforts with organizational goals. The role manages the Audience Development Manager and works cross-functionally to deliver measurable results in:

• Visitor traffic to the flagship Paley Museum in NYC
• Ticket sales and registration for Paley events in NY and LA
• Memberships across all levels, including public and industry
• Increased viewership and engagement with Paley’s digital content
• Integrated campaign initiatives to meet business objectives

Responsibilities

Partnership Development & External Relations

• Proactively identify and cultivate partnerships with NYC-based businesses, tourism and hospitality entities, cultural institutions, and other organizations with aligned audiences
• Build and maintain long-term, high-value relationships with external partners to enhance visibility, engagement, and co-branded opportunities
• Negotiate and manage partnership terms, deliverables, benefits, and timelines with support from legal and finance
• Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports
• Represent the Paley Center externally as a brand ambassador at events and in stakeholder meetings

Audience Development & Team Leadership

• Supervise and support the Audience Development Manager to achieve audience growth and visitation goals across all key programs and events
• Design and implement audience development strategies to drive attendance, ticket sales, and memberships
• Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions
• Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs

Creative Direction & Campaign Management

• Oversee the development and execution of compelling creative marketing campaigns in collaboration with internal teams and external agencies
• Develop media campaigns and identify key media outlets and marketing partners to reach target audiences and demographics
• Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals
• Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral
• Work with key internal stakeholders to develop marketing and sales materials, including brand guidelines, sizzle reels, marketing videos, overview presentations, recap reports, and other collateral
• Ensure delivery of assets across print, digital, and social platforms, adhering to specs, deadlines, and brand standards
• Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to optimize future efforts

Additional Responsibilities

• Partner with internal stakeholders to utilize CRM for segmented outreach and track partnership engagement
• Conduct market and audience research and integrate insights into campaign planning
• Support the VP, Marketing & Partnerships on organization-wide strategic initiatives and special projects
• Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s posts within personal networks to amplify reach and foster community engagement
• Participate in other projects as assigned by the Paley executive team

Requirements

• 10+ years of experience in partnership development, marketing, or brand strategy within media, entertainment, cultural institutions, or related industries
• Demonstrated success in growing external partnerships and audience engagement
• Proven ability to lead creative campaigns and direct internal and external creative teams
• Strong understanding of digital and experiential marketing trends
• Outstanding interpersonal skills to represent Paley with excellence in the C-suite of corporate partners, a prominent outside Board, and with executives
• Highly collaborative and strong consensus builder with the ability to influence and drive business forward
• Ability to work nights and weekends to support live events and museum programming
• Ability to travel as necessary and work early mornings, evenings, or weekends to support Paley events and programs
• Strong work ethic with a preference for working in-person as part of a cohesive, collaborative, high-energy office environment
• Bachelor’s degree from an accredited college or university
• Bilingual fluency in Spanish a plus

Skills

• Highly organized with proven ability to meet deadlines and budgets
• Outstanding leadership skills and ability to lead cross-functional teams
• Ability to take ownership of tasks and manage multiple priorities simultaneously
• Superior verbal communication and business writing skills
• Positive and professional demeanor with excellent interpersonal, administrative, and managerial skills
• Strong attention to detail
• Resourcefulness, creativity, and strong problem-solving and research skills

Pay

Total Compensation Range: $100,000 - $150,000