Director, Marketing Partnerships

About the role

FCP Euro is seeking an experienced and relationship-driven Director, Marketing Partnerships to lead and grow our ecosystem of manufacturers, vendors, agencies, media partners, and marketing partners.

Responsibilities

• Develop and grow FCP Euro's network of marketing partners across manufacturers, vendors, agencies, media partners, and community organizations.
• Identify opportunities to increase co-op participation, secure incremental marketing investment, and create new partnership programs that support business and marketing goals.
• Lead all aspects of co-op marketing planning, forecasting, tracking, communication, and reporting. Ensure partner investments are strategically allocated, fully utilized, and aligned with FCP Euro's broader marketing objectives.
• Serve as the primary point of contact for strategic marketing partners. Build strong, long-term relationships through proactive communication, transparency, responsiveness, and consistent delivery of results. Conduct regular business reviews and planning discussions to identify opportunities for growth and collaboration.
• Support the development and execution of sponsorships, experiential activations, hospitality programs, enthusiast events, and community initiatives. Work closely with internal teams to integrate partner objectives into marketing campaigns and experiences while ensuring partners receive meaningful exposure and measurable value.
• Collaborate closely with Brand, Content, Events, Paid Media, Retail, Customer Experience, Product, and Vendor Relations teams to align partnership initiatives with broader company priorities and ensure successful execution across channels.
• Develop and maintain systems for partnership tracking, budgets, forecasting, approvals, deliverables, and reporting. Create clear performance reporting that demonstrates ROI and supports long-term partner retention and growth.

Requirements

• 6–8+ years of experience in partnerships, sponsorships, brand marketing, business development, or commercial marketing leadership roles.
• Significant experience within the automotive aftermarket, OEM, motorsports, enthusiast, or adjacent lifestyle industries strongly preferred.
• Proven track record developing and managing strategic partnership or co-op marketing programs tied to measurable business outcomes.
• Experience negotiating partnership agreements, sponsorship packages, and multi-channel marketing initiatives.
• Exceptional communication and relationship management skills with the ability to build trust across internal and external stakeholders.
• Experience presenting to executive leadership teams, strategic partners, and senior decision-makers.
• Experience working cross-functionally across marketing, retail, product, operations, and other business teams.
• Passion for automotive culture and enthusiast communities.
• Comfortable traveling regularly for industry events, partner meetings, activations, and trade shows.

Qualifications

• Passionate about automotive culture and enthusiast communities.
• Ability to build trust and manage complex programs.
• Strong communication and relationship management skills.
• Experience in automotive aftermarket, OEM, motorsports, enthusiast, or adjacent lifestyle industries.
• Proven track record in developing and managing strategic partnerships or co-op marketing programs.
• Experience in negotiation and multi-channel marketing initiatives.
• Ability to work cross-functionally across marketing, retail, product, operations, and other business teams.

Skills

• Strategic thinking and partnership development.
• Excellent communication and relationship management skills.
• Experience in automotive aftermarket, OEM, motorsports, enthusiast, or adjacent lifestyle industries.
• Proven track record in developing and managing strategic partnerships or co-op marketing programs.
• Experience in negotiation and multi-channel marketing initiatives.
• Ability to work cross-functionally across marketing, retail, product, operations, and other business teams.

Benefits

Company-subsidized Medical, Dental, and Vision insurance, including a zero-premium Medical plan for employees. Company HSA contribution.

120 hours of PTO (Paid Time Off), 40 hours of Paid Sick Time, plus Company Holidays.

401(k) with Company deposit and match.

Discounted prices on our catalog of European car parts!

Pay

This is an exempt salaried role with a base salary of $140,000 - $160,000 depending on experience, with a total compensation opportunity of $155,000 to $180,000 annually.

Schedule

Flexible schedule to accommodate industry events, partner meetings, activations, and trade shows.