Director, Marketing Operations

About the Role

Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations. As Director of Marketing Operations, you will focus on building a best-in-class Marketing Operations team rooted in strong process discipline. You will be responsible for driving efficiency, optimizing our tech stack, and supporting the execution of integrated campaigns and Account-Based Experience (ABX) motions across the Marketing organization.

Responsibilities

• Build and scale a best-in-class Marketing Operations function
• Lead a high-performing team of Marketing Operations professionals
• Own all Marketing Operations functions, including integrated campaign operations, marketing tech stack management, data enrichment, reporting/analytics, project management, and lead/account routing and quality management
• Evaluate, implement, integrate, and optimize the marketing technology stack to enhance campaign effectiveness, data enrichment, and cross-platform synergy
• Partner closely with Marketing and Sales teams to operationalize integrated campaigns and execute scalable ABX strategies
• Design, manage, and continuously refine robust account and lead scoring models to improve qualification, conversion rates, and handoffs to Sales
• Provide consistent visibility and insights into Marketing Performance, delivering actionable recommendations to the Marketing leadership team
• Lead analytics efforts in support of growth and operational excellence
• Develop and implement a comprehensive marketing data strategy, including data enrichment, hygiene, and compliance
• Own the strategy for Marketing systems and processes to ensure cohesiveness in global procedures
• Deliver frequent presentations to leadership that clearly and effectively communicate performance, findings, and the “whys” behind the numbers
• Develop analysis, ad-hoc reports, and models to support marketing planning with predictable return on investment
• Collaborate across departments to ensure alignment and support for marketing initiatives
• Ensure marketing activities comply with relevant data regulations and mitigate potential risks

Requirements

• 15+ years of professional experience in marketing and sales analytics for a B2B software company
• 8+ years of people management with demonstrable experience coaching and developing team members
• Hands-on experience and proficiency with Pardot, Salesforce, and 6sense
• Proven experience designing and supporting integrated campaigns and an ABX (Account-Based Experience) motion
• Proven expertise in account/lead scoring frameworks, data enrichment strategies, and martech stack integration & optimization
• Hands-on expertise in analyzing, interpreting, and telling stories through data for various stakeholder levels
• Experience building marketing campaign forecasting, attribution, and marketing mix optimization models for pipeline and revenue growth
• Advanced proficiency in building dashboards in Salesforce and Tableau, alongside advanced Excel skills (complex formulas and functions)
• Proven knowledge of B2B demand/revenue generation processes, lead journeys, demand waterfalls, and opportunity progression
• Strategic thinking with strong consultative skills to build cross-functional relationships across Marketing, Sales, and Operations
• A sense of urgency, strong prioritization capability, and a track record of working collaboratively in a team structure
• Bachelor’s degree in an analytical area such as Mathematics, Business, Engineering, Computer Science, Statistics, or a related field

Benefits

Salary Range: $171,600 - $217,000