Director, Marketing Operations

GoCanvas and SiteDocs, part of the Nemetschek Group, streamline construction and field operations. GoCanvas specializes in digital fieldworker collaboration and compliance, while SiteDocs focuses on workplace safety management through mobile and web apps. Together, these platforms create a unified ecosystem improving efficiency, safety, and collaboration across construction projects.

About the role

We are seeking a Director of Marketing Operations to lead and scale the marketing operations function across GoCanvas and SiteDocs. This role will be responsible for the systems, processes, data infrastructure, and operational frameworks that power our global marketing organization. Reporting to the VP of Global Marketing, this leader will oversee the full marketing operations ecosystem — including marketing technology, lead management, automation, reporting, and cross-functional operational execution.

The Director of Marketing Operations will ensure our marketing programs run efficiently, that leads flow seamlessly through our systems, and that leadership has clear visibility into marketing performance and pipeline impact. A core focus is driving operational excellence and speed of execution by establishing scalable processes, systems, and governance.

Responsibilities

• Own and optimize the marketing technology stack across both brands, ensuring systems are integrated, scalable, and aligned with marketing, sales, and partner workflows.
• Oversee platform administration, integrations, and ongoing system improvements, leveraging AI, automation, and emerging technologies to improve marketing efficiency.
• Design and manage the end-to-end lead lifecycle, including lead capture, routing, scoring, and marketing-to-sales handoff.
• Establish and maintain partner lead-sharing frameworks and workflows, ensuring accurate funnel tracking, attribution, and removal of existing customers from inbound pipelines.
• Oversee the marketing automation team responsible for executing email campaigns, nurture tracks, and lifecycle marketing programs with proper segmentation, tracking, and performance measurement.
• Build and maintain marketing dashboards and reporting infrastructure to track key metrics including pipeline contribution, campaign performance, and marketing ROI.
• Deliver actionable insights that inform marketing strategy and executive decision-making.
• Lead complex cross-functional initiatives across the marketing tech ecosystem, including platform migrations, integrations, reporting infrastructure, and lead management improvements.
• Coordinate with marketing, sales, partners, and contractors to ensure successful implementation of major projects.
• Drive project prioritization and cross-team alignment to ensure initiatives move forward quickly and efficiently.
• Lead continuous operational improvements that increase speed, efficiency, and marketing impact.

Requirements

• 8–12+ years of experience in Marketing Operations, Revenue Operations, or Marketing Systems.
• Prior experience leading and developing marketing operations or marketing technology teams.
• Deep expertise in Marketo, HubSpot, Salesforce, and marketing automation.
• Proven experience building marketing dashboards, reporting frameworks, and attribution models.
• Strong knowledge of lead management, lifecycle marketing, and marketing-to-sales processes.
• Experience managing large cross-functional technical projects.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Experience working with cross-functional stakeholders including sales, partner teams, and external vendors.
• Highly organized with the ability to prioritize initiatives and drive speed of execution in fast-paced environments.

Benefits

• Health insurance (medical, dental & vision).
• Life insurance.
• 401(k).
• Paid time off.

Pay

The expected compensation range for this position is $129,400–$161,800 USD annually. The actual offer will be determined by the candidate’s qualifications, years of experience, skillset, and geographic location.

About the team

Join a mission-driven team focused on proactive customer success and long-term partnership. Our culture is defined by four core values:

• Authentic Relationships: People are never a means to an end.
• Continuous Learning: Test every assumption and never stay stagnant.
• Interdependence: We build systems that require everyone to perform with excellence, we are a team, and we succeed or fail together.
• Data-Driven Decisions: Wisdom requires understanding the facts of the matter; disputes are resolved with data.