Director, Marketing- onsite in Charlotte

About the role

The Director of Marketing at LiftOne will report to the VP of Sales and will be responsible for developing and executing a comprehensive go-to-market strategy to drive brand awareness, customer engagement, and sales growth through lead conversions and expected customer engagements.

Responsibilities

• Select, manage and motivate a matrix of direct reports and shared services resources to deliver on the strategic goals of the organization.
• Advance the organization forward through strategic thought leadership and an insightful marketing plan that delivers on our long-term strategy while addressing short-term business needs.
• Expand product offerings within current customers.
• Promote and grow business to business ("B2B") brands in the industrial or supply chain sectors.
• Assess and launch marketing strategy for web service.
• Align with Sales Enablement on sales coverage balance between digital and territory coverage.
• Own the end-to-end Customer Experience, inclusive of building, maintaining, and measuring the returns of customer journeys, omni-channel interactions, and the retail experience.
• Implement processes and change management for continuous improvement in conjunction with Sales Enablement.
• Refine customer segmentation, territory management and coverage models as required.
• Align with Sales Excellence on Business Development effectiveness through inside sales performance.
• Partners with Original Equipment Manufacturer ("OEM") partners to optimize joint marketing campaigns to maximize mutual investments.
• Understand competitor brand positioning within our industry and other benchmark industries for best practices; especially within OEM / Distributor model.
• Plan and lead efforts in branch and community events that advance our brand and culture.
• Foster an environment of Continuous Improvement (CI) and work with CI team to ensure the communication, measurement and adherence of process changes affecting marketing are delivered and sustained.
• Ensure strong analytical disciplines are in place for consistently and frequently measuring effectiveness of marketing programs.
• Other duties as assigned.

Qualifications

• Previous work experience with marketing and sales pipeline / funnel management.
• Ideal candidate will have experience in promoting and growing business to business ("B2B") brands in the industrial or supply chain sectors.
• Demonstrated success in growing share of market and share of wallet (relationship loyalty).
• Experience in leading a team or change management initiatives is preferred.
• Experience with Manufacturer/Distributor business model and relationship management.
• Bachelor’s degree required.
• Higher degree or extensive related experience in a technical discipline highly preferred (Master’s in (Business Administration, etc.)).
• 10-years for professional work experience in the marketing field, inclusive of people / team management is preferred.

Knowledge/Skills/Abilities

• Knowledge of sales and marketing strategies, techniques, and processes.
• Ability to analyze and interpret data to identify trends and opportunities.
• Strong project management, problem-solving, communication, and leadership skills.
• Strong interpersonal and analytical skills.
• Confident and comfortable communicating effectively with all levels of leadership within the organization.
• Ability to build relationships with key business stakeholders and third-party vendors.
• Analytics, ability to mine data to drive in depth analysis.
• Committed to Continuous improvement.
• Customer Empathy - Develop “loyal” and not just “satisfied” internal and external customers – Demonstrate understanding and expertise about our customers through business partnership, integrity, commitment, and responsiveness.
• Be a Team Player- Be an “enterprise thinker” when discussing solutions across our business and with customers.