Director, Marketing Hawaii Coffee Company

Tourism Marketing

Develop programs and partnerships that build awareness, trial, and conversion among Hawaii tourists, turning visits into long-term brand relationships.

Shopper Omnichannel Marketing

Develop and deploy shopper marketing strategies and budgets across retail and ecommerce channels; optimize spend effectiveness to influence purchase and drive profitable growth.

Brand Building

Modernize and reposition legacy brands while honoring their heritage; increase consumer awareness, loyalty, and advocacy.

Ecommerce Growth

Support the Director of Ecommerce and accelerate digital commerce performance, optimizing consumer experience and driving repeat purchases.

Innovation & Insights

Build a robust innovation pipeline grounded in consumer research and trends.

Cross-Functional Partnership

Collaborate with Sales, Operations, and Finance to align on strategies that maximize profitability.

Budget Optimization

Develop and execute efficient marketing strategies that deliver maximum impact within a limited budget; prioritize initiatives with strong ROI and measurable results.

Global Expansion

Serve as thought partner to the GM of Japan; support international growth by defining and advancing brand positioning.

Team Development

Inspire, mentor, and grow a high-performing marketing organization.

Other Functions

Performs other related duties as assigned.

Core Competencies

• An experienced leader and executive with appropriate industry experience preferred.
• A player/coach mentality — able to think strategically at the enterprise level while also rolling up sleeves to execute with excellence.
• Resourcefulness – ability to deliver strong results with limited resources through creative problem solving, collaboration, and efficient execution.
• An energetic, forward-thinking and creative individual with high ethical standards and an appropriate professional image.
• A strategic visionary with sound skills, analytical, good judgment and strong operational focus.
• An intelligent and articulate individual who can relate to people at all levels of the organization and who possesses excellent communication skills, both oral and written.
• A well organized and self-directed individual who is a team player.
• Ability to read, analyze and interpret the most complex documents.
• Ability to respond effectively to the most sensitive inquiries or complaints.
• Ability to manage the senior executive team and is responsible for their performance management, hiring and termination.

Competency Statement(s)

• Communication, Written – Ability to communicate in writing clearly and concisely.
• Collaboration - Collaborates positively to effectively build relationships with customers and co-workers to achieve company objectives and contribute to overall organizational success. Works effectively within a diverse environment. Exhibits a positive attitude and contributes to overall team success.
• Organized – Being organized or following a systematic method of performing a task.
• Communication, Oral – Ability to communicate effectively with others using the spoken word.
• Responsible – Ability to be held accountable or answerable for one’s conduct.
• Honesty / Integrity – Ability to be truthful and be seen as credible in the workplace.
• Accountability – Ability to accept responsibility and account for his/her actions.
• Reliability – The trait of being dependable and trustworthy.
• Friendly – Ability to exhibit a cheerful demeanor toward others.
• Customer Oriented – Ability to take care of the customer’s needs while following company procedures.

Physical Demands

• Stand F
• Walk F
• Sit F
• Reach Outward O
• Reach Above Shoulder O
• Climb N
• Crawl N
• Squat or Kneel O
• Bend O
• Grasp O
• Speak F
• Lift/Carry 10 lbs or less O
• 11-20 lbs O
• 21-50 lbs O
• 51-100 lbs N
• Over 100 lbs N
• Push/Pull 12 lbs or less O
• 13-25 lbs O
• 26-40 lbs O
• 41-100 lbs N

Work Environment

• The work environment is in an office and attending meetings outside of the office.
• Office conditions consist of a manufacturing office in a controlled environment with moderate noise from the production area where coffee is roasted, packaged and stored.