Director, Marketing, Elastomers & Primary Containment (E&PC)

Job Summary

The Director, Marketing, Elastomers & Primary Containment (E&PC) is responsible for driving market awareness, demand generation, and commercial enablement for high-value containment and delivery solutions. This role leads go-to-market strategy, product positioning, campaign development, and customer-facing messaging to support revenue growth and strategic account expansion across pharmaceutical and biotechnology markets.

Essential Duties and Responsibilities

• Strategic Marketing Leadership
• Develop and execute global marketing strategies aligned with E&PC Operating Unit strategy, growth objectives, revenue targets, and profitability goals.
• Define portfolio positioning frameworks that support long-term strategic priorities.
• Establish marketing objectives, KPIs, and performance metrics to measure effectiveness and ROI.
• Go-to-Market Strategy & Execution
• Lead development and execution of go-to-market plans for new and existing products across key pharmaceutical and biotechnology segments.
• Define target segments, customer personas, value propositions, and content & channel strategies.
• Ensure coordinated execution across regions and commercial teams.
• Product Positioning & Value Messaging
• Translate complex technical specifications and regulatory considerations into compelling, differentiated customer messaging.
• Align positioning with evolving market trends, competitive dynamics, and customer needs.
• Ensure consistent global messaging across all customer touchpoints.
• Market & Competitive Intelligence Integration
• Leverage and translate insights from market research and competitive intelligence to inform positioning, campaign strategy, and growth prioritization.
• Identify emerging trends, customer requirements, and competitive threats to proactively adjust marketing strategies in partnership with Product team.
• Work with the regional teams to understand the dynamics and competitive environment in their territories and any implications for the strategy that need to reflect those market differences.
• Product Launch & Lifecycle Marketing
• Lead marketing strategy for new product introductions, including launch planning, messaging, enablement materials, and performance tracking of new product sales and campaign performance.
• Support full product lifecycle management, including growth initiatives, portfolio optimization, and end-of-life planning.
• Demand Generation & Campaign Strategy
• Oversee integrated marketing campaigns across digital, trade, and customer channels and develop understanding of AI levers to drive awareness and qualified demand.
• Partner with Marketing Operations to implement measurement frameworks and optimize campaign effectiveness.
• Ensure alignment between campaign activity and sales pipeline objectives.
• Sales Enablement & Commercial Support
• Provide strategic marketing support to Sales and customer facing teams through development of tools and collateral, including presentations, technical content, case studies, competitive insights, and objection-handling materials.
• Support account expansion strategies through targeted messaging and customized value propositions.

Additional Responsibilities

• Cross-Functional Collaboration
• Partner closely with Product Management, R&D, Scientific Affairs, Scientific Communications, Regulatory, Quality, Supply Chain, and Market & Competitive Intelligence to ensure alignment between innovation, portfolio strategy, and market messaging.
• Brand Stewardship & Technical Content Oversight
• Ensure technical accuracy, regulatory alignment, and brand consistency across all external-facing materials.
• Maintain strong alignment with corporate brand standards and compliance requirements.

Education

• Bachelor's Degree in Marketing, Business, Science, Engineering or related fields required.
• Master's Degree preferred.

Work Experience

• Minimum 10 years of progressive marketing experience, with at least 5+ years in a leadership role, preferably within pharmaceutical, biotechnology, medical device, or other highly regulated B2B manufacturing environments.
• Demonstrated experience leading global go-to-market strategies for complex, technical product portfolios.
• Proven track record of developing and executing integrated marketing strategies that drive measurable revenue growth, margin expansion, and market share gains.

Preferred Knowledge, Skills and Abilities

• Knowledge of AI tools use for digital marketing, including the customer’s search-find-buy journey, and impact to strategies for paid search SEO, etc.
• Experience marketing components, primary packaging, containment systems, drug delivery systems, or engineered solutions for injectable therapeutics.
• Experience supporting strategic accounts or top-tier pharmaceutical customers.

Physical Requirements

• Ability to travel up to 25%.
• Ability to lift up to 20 pounds.

Additional Requirements

• Able to speak in public, both internally (within the corporate environment) and externally (with customers or industry groups, or at relevant events).
• Clear and concise internal email communication a must.