Director, Marketing Effectiveness & Measurement

About the role

The Director of Marketing Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify true marketing impact and directly drive investment decisions.

Responsibilities

• Drive the marketing measurement strategy, including the definition of marketing impact, success metrics, and standards across all channels and business units.
• Design and build next-generation measurement frameworks focused on incrementality, causality, and true lift.
• Establish a unified methodology for evaluating marketing performance that directly informs investment and optimization decisions.
• Build and operationalize always-on experimentation frameworks (A/B, geo-lift, holdout testing) embedded within campaign execution.
• Ensure rigorous application of causal inference methods to isolate true marketing impact.
• Drive adoption of experimentation as a core discipline across Marketing, Media, and Growth teams.
• Translate measurement outputs into clear, actionable recommendations that drive budget allocation, audience targeting, and creative optimization.
• Enable closed-loop optimization by connecting measurement directly to in-flight decision-making and future planning cycles.
• Ensure insights continuously improve performance, not just report outcomes.
• Lead the measurement point of view across the marketing data and technology stack.
• Define requirements for data integration and cross-channel measurement.
• Partner with Advanced Analytics, Data and MarTech teams to enable scalable, automated measurement capabilities.
• Build and scale the Marketing Effectiveness Measurement function from the ground up, including operating model, processes, and talent.
• Integrate external partners where needed while transitioning ownership and capability in-house and offshore.
• Partner with Growth Marketing, Media, Finance, and Product teams to align on KPIs, measurement rigor, and decision frameworks.
• Establish measurement as a core input into investment decisions and marketing planning.
• Influence senior stakeholders by translating complex analytics into clear, business-relevant insights.

Requirements

Deep expertise in marketing measurement, experimentation, and causal inference. Proven experience building and scaling measurement systems and teams. Strong command of modern marketing analytics ecosystems. Demonstrated ability to connect analytics to business outcomes, investment decisions, and ROI. Executive presence with the ability to influence senior stakeholders.

Qualifications

Master's degree in a relevant field (e.g., statistics, data science, marketing, economics). Minimum of 10 years of relevant experience in marketing measurement, experimentation, and causal inference. Experience in leading measurement systems and teams. Strong analytical and problem-solving skills. Excellent communication and leadership abilities.

Skills

Expertise in marketing measurement, experimentation, and causal inference. Strong command of modern marketing analytics ecosystems. Ability to connect analytics to business outcomes, investment decisions, and ROI. Leadership and team-building skills. Strong communication and collaboration abilities.

Benefits

Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 401(k) plan with company match (up to 4%). Company-funded pension plan. Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).

Pay

$158,800.00 to $238,200.00

Schedule

N/A