Director Marketing, Education

About the role

As Director of Marketing, Education at U.S. News & World Report, you will lead demand generation for the Education division, develop and execute marketing campaigns, manage a team of marketers and contractors, collaborate with sales, PR, and product teams, and build ROI‑focused frameworks to measure marketing impact.

Responsibilities

• Establish a marketing structure within U.S. News Education to lead demand generation.
• Develop, execute, and measure the performance of best‑in‑class marketing campaigns, including email nurture programs.
• Identify thought‑leadership opportunities through newsletters, webinars, social media, and blogs.
• Develop display advertising and sponsorship opportunities for U.S. News education solutions.
• Lead events/conference strategy and work closely with sales teams on pre‑ and post‑conference marketing.
• Collaborate with PR, Social, and Product teams to maximize awareness of marquee rankings launches.
• Establish a lead routing framework, define Marketing Qualified Leads (MQLs), create a lead scoring matrix, and automate MQL alerts and routing in Zoho.
• Create marketing documentation and train B2B Sales teams on processes.
• Build an ROI framework: develop a marketing attribution model in Zoho to track impact by channel on pipeline and closed‑won business.
• Ensure marketing provides ROI metrics for all campaigns and ties new business bookings to marketing‑sourced opportunities.
• Establish quarterly goals and KPIs, report weekly to U.S. News education leadership.
• Lead a cross‑org marketing team, manage 3 full‑time direct reports, and oversee ~5 marketing independent contractors (social media, graphic design, copy).
• Work with GM and VPs of Sales to identify and execute collaborative marketing campaigns that strengthen synergies between U.S. News Education and its subsidiaries/affiliates.

Requirements

• Minimum of ten years of similar or related marketing experience, including at least five years of progressive leadership in a B2B company.
• Established relationships with key university executives.
• Bachelor’s degree required in a related field.
• Excellent communication and presentation skills; ability to convey ideas effectively to stakeholders.
• Results‑oriented mindset with self‑motivation.
• Strong interpersonal, communication, and analytical skills.

Qualifications

• MBA degree (preferred).
• Experience working with Zoho (preferred).

Benefits

• Paid vacation time
• Medical coverage
• Tuition reimbursement
• Training opportunities

Pay

Salary range: $120,000 – $150,000 per year.

Schedule

Hybrid schedule based in New York or Washington, DC.