Director-Marketing

The user wants me to convert this job posting into clean semantic HTML. Let me analyze the content and structure it according to the rules. First, I need to identify the sections: 1. About the role / Position Summary - there's a "Position Summary" section 2. Responsibilities - there's "Job Responsibilities" with subsections 3. Requirements / Qualifications - "Minimum Qualifications" and "Preferred Qualifications" 4. Benefits - there's a benefits paragraph 5. Pay - there's salary range information 4. Schedule - not explicitly mentioned The job title is "Director-Marketing" but I should not repeat it as a heading since the page already shows it. Job ID: 1168113_RR00125771 - should fold into a short

or drop it. I'll include it in a brief meta paragraph. Now, let me structure the HTML: - Start with a brief meta paragraph for Job ID - Position Summary as

About the role

with

content - Responsibilities: The "Job Responsibilities" has multiple subsections: Strategic Marketing Planning, Execution & Tactics, Collaboration & Influence, Operational Excellence. I'll combine these into one Responsibilities section with a list of duties, or perhaps keep the subsections as sub-lists? The rule says use

• for any list of duties. I think I should create a list of the main responsibility areas, each with sub-items. But the rule says "use
  • for any list of duties/requirements/benefits". I can make a list where each top-level item is a responsibility area, and maybe include the bullet points as nested lists? However, the instruction says "Prefer a few substantive sections over many thin ones." So maybe I'll create a Responsibilities section with a list of the key responsibilities, grouping the sub-points. Looking at the content, there are many bullet points under each subsection. I'll create a
    for each major responsibility area, with nested
    for the specific duties. But the rule doesn't forbid nested lists. However, to keep it simple, I could flatten them into a single list of responsibilities, but that would be long. Better to keep the structure: use

    for Responsibilities, then maybe

    for subsections? But the rule says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't mention

    . So I should not use

    . I'll keep only

    for main sections. For subsections, I can use or just include them as list items with bold text. I'll structure Responsibilities as a list where each item is a major area, and include the sub-points as a nested list. That's valid HTML. Similarly for Qualifications: Minimum and Preferred. I'll create a Requirements section with two sub-lists. Benefits: there's a paragraph describing benefits. I'll put that in a Benefits section with

    . Pay: salary range given. I'll create a Pay section with

    . Schedule: not mentioned, so omit. Now, remove boilerplate: EEO, equal opportunity, application instructions, "View Know Your Rights", "To view the Pay Transparency Notice", etc. Also remove duplicated lines: The job ID appears twice at top. I'll include once. Now, write the HTML fragment. Let me draft:

    Job ID: 1168113_RR00125771

    About the role

    NYU Langone Health (NYULH) is seeking a skilled and strategic Marketing Director to lead the development and execution of comprehensive marketing plans for prioritized Communities of Practice (COP). This role will focus on building marketing strategies for priority areas, overseeing planning, segmentation, and execution in collaboration with Channel Lead peers, and owning end-to-end marketing planning and execution for assigned COPs, supporting the Relationship Lead in their delivery of stakeholder management and overall COP strategy. A key component of this role is to seamlessly integrate patient-centered storytelling, instructional and procedural video content, and physician profiles into cohesive, high-impact marketing strategies. Reporting directly to the Senior Director, Relationship Lead within the Brand Experience, Creative and Design Center of Excellence (COE), this position will support key COPs including Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics. This role leads marketing planning and execution, ensuring that all tactics, including messaging, collateral, search engine marketing, and marketing efforts across email, digital signage, and other paid, earned, and owned channels, align with institutional priorities and are executed to a high standard.

    Responsibilities

    • Strategic Marketing Planning
      • Serve as the marketing SME for assigned COPs by shaping leading-edge marketing strategies and maintaining comprehensive strategic marketing plans that align with institutional and clinical department goals
      • Oversee execution of the defined marketing strategy across tactical deliverables, including briefs, collateral, campaigns, and content calendars, ensuring consistency and adherence to strategic objectives
      • Ensure key institutional priorities, including patient experience, are integrated into marketing strategies in a consistent manner
      • Apply audience segmentation and channel optimization best practices to strategy creation so that it maximizes engagement and impact across patient and physician audiences
      • Partner with digital teams to incorporate messaging, collateral, and search engine marketing (SEM) strategies into plans to drive patient volume and service line growth
      • Incorporate location-specific service line strategies to highlight access points, capabilities, and growth opportunities across NYULH markets
      • Oversee integration of marketing tactics with broader institutional campaigns, ensuring consistency of messaging
      • Leverage tactical expertise to include organic and paid content opportunities as part of strategic execution, leveraging partnership with internal content studio
    • Execution & Tactics
      • Lead marketing function (marketing deliverables - collateral, search engine marketing, messaging, owned channel opportunities (e.g., digital signage, email, ORG/EDU), multimedia, test and learn concepts) for portfolio
      • Lead marketing planning and execution of patient-focused content, including patient experience narratives, instructional videos, procedural content, and physician profiles to highlight expertise and care differentiation
      • Lead brief development and tactical execution of comprehensive marketing plans for new programs, procedures, and key recruitment efforts
      • Ensure all marketing deliverables are developed and activated through defined marketing channels, including paid, owned, and digital platforms, in alignment with channel-specific requirements
      • Ensure collateral, messaging, and deliverables are consistent with brand standards and institutional guidelines
    • Collaboration & Influence
      • Partner closely with Relationship Leads to turn strategy into actionable tactics that advance partnership goals, institutional priorities, the patient experience, clinical strengths, and service line differentiation
      • Oversee COP content development activities, ensuring Content Studio and other Channel Leads are executing content that is aligned with the strategic marketing goals and established timing for the COPs
      • Collaborate with the Strategy, Digital, and Program Measurement COE to define campaign tracking requirements, support measurement setup, inform ongoing campaign optimization, and deliver measurable insights to be shared with key stakeholders in deck and/or email format
      • Collaborate with Channel Lead peers across Content Studio, Brand, Creative & Design, and Digital teams to lead collaborative marketing efforts with colleagues on email, digital signage, and other paid, earned and owned channels
      • Provide marketing strategy plans and reporting to leadership to inform decision-making and demonstrate outcomes
      • Manage a Marketing Senior Manager, responsible for overseeing the execution of marketing deliverables, providing coaching, development, and oversight of workload and prioritization
      • Work with Relationship Management workstream to ensure that stakeholder-facing roles communicate clearly on the asks and objectives from COPs
    • Operational Excellence
      • Champion NYULH's culture of continuous improvement by refining processes, strengthening planning frameworks, and applying insights to improve results
      • Review campaign performance, including SEM and content engagement metrics, and apply insights to refine marketing tactics
      • Drive measurable growth in patient acquisition and service line volume through targeted marketing initiatives
      • Leverage analytics and reporting to inform planning cycles, optimize performance, and drive accountability across tactics

    Requirements

    Minimum Qualifications

    -- but rule says only

    for section headings. So I should not use

    . I'll use Minimum Qualifications as a paragraph or list item? Better to make a list with two subsections as nested lists. I'll do:

    Requirements

    • Minimum Qualifications
      • Minimum of 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
      • Familiarity with marketing analytics, campaign evaluation, and optimization methods
      • Demonstrated ability to translate strategy into executable marketing plans
      • Deep expertise in audience segmentation and channel optimization to effectively engage both patient and physician audiences
      • Experience with search engine marketing, including developing, optimizing, and managing campaigns
      • Strong skills in project management, workflow oversight, and execution of tactical deliverables
      • Experience integrating marketing efforts with broader institutional or enterprise campaigns to ensure a unified brand and communication approach
      • Demonstrated success in managing high-volume, complex marketing portfolios with multiple stakeholders, ensuring consistency, quality, and on-time execution
      • Strong experience leading patient-centered storytelling, including development of narratives, instructional/procedural video content, and physician profiles to differentiate clinical expertise and care delivery
      • Experience with segmentation, analytics, and channel planning
      • Bachelor's degree in Communications, Marketing, or related field required
    • Preferred Qualifications
      • Master's degree in Communications, Marketing, or related field
      • Background in healthcare, academic medical centers, or other regulated industries
      • Experience managing planning functions in a matrixed environment
      • Familiarity with service line marketing and driving growth across clinical specialties
      • Experience working with Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics

    But note: "Qualified candidates must be able to effectively communicate with all levels of the organization." That's a requirement, I'll include it in Minimum Qualifications. Now Benefits:

    Benefits

    NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your