Director Marketing CTT
Ladders · Brisbane, CA · 1 mo ago
On-siteMarketing$250k–$270k/yrFull-time
Location: Brisbane, CA – US based candidates only, no visa sponsorship available.
About the role
This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.
Responsibilities
- Develop and execute brand strategy and positioning for AlloHeme
- Lead marketing planning and execution for AlloHeme launch, ensuring alignment with market needs and data
- Create compliant promotional strategies and materials for multiple stakeholder audiences
- Drive initiatives to enhance the company’s presence and the adoption of AlloHeme in the CTT market
- Collaborate cross-functionally to ensure integrated marketing plans across various teams
- Manage agencies and external partners to develop high-quality marketing materials
- Track marketing performance and optimize tactics based on collected insights
Qualifications
- 10+ years of marketing experience in regulated healthcare/life sciences environments
- Proven experience with product launches and market development in complex specialty markets
- Familiarity with diagnostics, genomics, transplant medicine, or related fields, and knowledge of HIPAA and clinical compliance
- Strong leadership skills with a collaborative approach across various functions
- Ability to effectively communicate complex clinical data in a clear manner
Benefits
- Health and welfare benefits, including a gym reimbursement program
- 401(k) savings plan match
- Employee Stock Purchase Plan
- Pre-tax commuter benefits
- 30 days of paid leave annually for organ or bone marrow donation
Pay
$250,000 – $270,000 annually